{"id":6394,"date":"2021-09-29T15:13:12","date_gmt":"2021-09-29T13:13:12","guid":{"rendered":"https:\/\/stiftadmont.at\/?page_id=6394"},"modified":"2025-01-30T09:46:52","modified_gmt":"2025-01-30T07:46:52","slug":"heribert-friedl","status":"publish","type":"page","link":"https:\/\/stiftadmont.at\/en\/ueber-die-stiftsbibliothek\/heribert-friedl\/","title":{"rendered":"Heribert Friedl"},"content":{"rendered":"<section class=\"firepress-section firepress-headline firepress-headline--center\">\n\t<div class=\"firepress-headline__container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"firepress-headline__small text--40 text-medium line line--gold line-above line-middle\">WITHOUT TITLE (MADE FOR ADMONT), 2007<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"firepress-headline__subheading text-center text-gold text--20 text-medium text--uppercase\">In 2007, the Admont Abbey museum hosted the exhibition \u201cI feel something you don't see. Art to understand\u201d. In the course of this exhibition, Heribert Friedl made a subtle intervention in the Admont library hall.<\/p>\n\t\t\t\t\t\n\t\t<div class=\"firepress-spacer firepress-spacer--40\"><\/div>\n\t<\/div>\n<\/section>\n\n\n\n\n\n\n\t<section class=\"firepress-section firepress-content\"\n\t\t\n\t\tdata-firepress-content\n\t\tdata-firepress-lightbox-group>\n\n\t\t<div class=\"firepress-content__inner\">\n\t\t\t<div class=\"firepress-content__grid firepress-content__grid--one-half\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"firepress-content__box firepress-content__box--one\">\n\n\t\t\t\t\t\t\t\t<div class=\"prose\"><h5 class=\"heading-m line line-above line--gold\">SMELL<\/h5>\n<p>\u00a0<\/p>\n<p class=\"paragraph-m\">Heribert Friedl consistently and deliberately downplays optical effects in his works. Here, he was more concerned with what the visitors could smell \u2012 the odour to which they were exposed \u2012 rather than with what they could see. The mounted \u2018blank\u2019 boards were coated with an aromatic substance the scent of which was released when they were scratched.<\/p>\n<p>\u00a0<\/p>\n<p class=\"paragraph-m\">Also provided as part of the installation were scratch-n-sniff cards with a printed scent on their gold-coloured side. The gold colour made reference to the location of the installation \u2012 the Baroque Abbey library. The cards were designed so the scent would remind visitors of the work itself while the gold colour would invoke the effect of the magnificent room \u2012 visitors were thus able to take a little bit of the original home with them.<\/p>\n<p>\u00a0<\/p>\n<div class=\"info info--info\">\n<p>The odour used was that of incense.<\/p>\n<\/div>\n<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"firepress-content__box firepress-content__box--two\">\n\n\t\t\t\t\t<div class=\"firepress-content__media\" data-firepress-sticky>\n\t\t\t\t<figure class=\"firepress-content__figure\">\n\t\t\t\t\t<img width=\"854\" height=\"659\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/4739b6c64144f72975550c5e8df1b948_L.jpg\" class=\"firepress-content__image\" alt=\"About the Abbey Library 2021\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/4739b6c64144f72975550c5e8df1b948_L.jpg 854w, https:\/\/stiftadmont.at\/wp-content\/uploads\/4739b6c64144f72975550c5e8df1b948_L-300x231.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/4739b6c64144f72975550c5e8df1b948_L-768x593.jpg 768w\" sizes=\"auto, (max-width: 854px) 100vw, 854px\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":454,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6394","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - 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