{"id":10537,"date":"2022-05-05T12:00:00","date_gmt":"2022-05-05T10:00:00","guid":{"rendered":"https:\/\/stiftadmont.at\/?p=10537"},"modified":"2026-10-13T10:12:55","modified_gmt":"2026-10-13T08:12:55","slug":"stift-admont-and-lightcyde-gmbh-honoured-with-the-maecenas-award","status":"publish","type":"post","link":"https:\/\/stiftadmont.at\/en\/blog\/stift-admont-und-lightcyde-gmbh-mit-maecenas-geehrt\/","title":{"rendered":"Admont Abbey and LightCyde GmbH honoured with \"Maecenas\""},"content":{"rendered":"<section class=\"firepress-section firepress-content\"\n\t\t\n\t\tdata-firepress-content\n\t\tdata-firepress-lightbox-group>\n\n\t\t<div class=\"firepress-content__inner\">\n\t\t\t<div class=\"firepress-content__grid firepress-content__grid--one-half\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"firepress-content__box firepress-content__box--one\">\n\n\t\t\t\t\t\t\t\t<div class=\"prose\"><h2 class=\"heading-xxl line line--gold\">Admont Abbey and LightCyde GmbH honoured with \"Maecenas\"<\/h2>\n<p class=\"paragraph-m\"><strong>Thursday, 5 May 2022<\/strong><\/p>\n<p class=\"paragraph-m\">The Admont Benedictine Abbey and LightCyde achieved \"best practice - in economically and culturally challenging times\" with the cultural platform discover-culture, which is why they were also awarded the Austrian MAECENAS Art and Culture Sponsorship Prize in the same category.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"firepress-content__box firepress-content__box--two\">\n\n\t\t\t\t\t<div class=\"firepress-content__media\" data-firepress-sticky>\n\t\t\t\t<figure class=\"firepress-content__figure\">\n\t\t\t\t\t<img width=\"1024\" height=\"683\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-1024x683.jpg\" class=\"firepress-content__image\" alt=\"Admont Abbey MAECENAS 2022 \u00a9picturesborn scaled\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-1024x683.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-300x200.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-768x512.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-1536x1024.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-2048x1365.jpg 2048w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-18x12.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\n\n\n\n\t<section class=\"firepress-section firepress-content\"\n\t\t\n\t\tdata-firepress-content\n\t\tdata-firepress-lightbox-group>\n\n\t\t<div class=\"firepress-content__inner\">\n\t\t\t<div class=\"firepress-content__grid firepress-content__grid--one-hundred\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"firepress-content__box firepress-content__box--one\">\n\n\t\t\t\t\t\t\t\t<div class=\"prose\"><p class=\"paragraph-m\"><strong>Business for art. <\/strong>Cultural sponsorship takes on a special significance in times of crisis. A development that the Maecenas Prize once again reflects. On 6 May 2022, it was awarded for the 32nd time by the independent business committee \"Initiatives Economy for Art\" in cooperation with the ORF for the promotion of art projects that could not have been realised without this support. In the category \"Best Practice - in economically and culturally challenging times\", the Benedictine Abbey of Admont and LightCyde GmbH were honoured with the Maecenas Award for the cultural platform discover-culture.com. \"We are proud to have created another innovative milestone in the cultural sector, as the communication of faith, culture and knowledge is a central concern of our house,\" says Gerhard Hafner OSB, Abbot of the Benedictine Abbey of Admont.<\/p>\n<p class=\"paragraph-m\">The digital platform for the global networking of different cultural institutions was developed together with LightCyde, an agency for digitalisation and online marketing based in Schladming. The platform went online just a few months ago and already has prominent members. Among them: The entire KHM Museums Association, which includes cultural giants such as the Kunsthistorisches Museum Vienna, the Imperial Treasury in the Hofburg and the Imperial Carriage Museum, the Bank Austria Kunstforum, Admont Abbey, Wilten Abbey, Rein Abbey, Villa Trapp (home to the Sound of Music family), Tratzberg Castle and, for example, Hochosterwitz Castle. With the visualisation of B\u00fcckeburg Castle, discover-culture was able to gain a foothold outside Austria for the first time.<\/p>\n<p class=\"paragraph-m\">For some months now, users of Discover Culture have also been able to enjoy a special highlight: a 3D tour of the Titian Room in the Kunsthistorisches Museum.<\/p>\n<p class=\"paragraph-m\">\"We are extremely interested in making our digital offerings accessible to an international audience, and the Discover Culture platform offers us the ideal opportunity to do so,\" says Sabine Haag, Director General of the KHM-Museumsverband. \"As a museum, we want to give people around the world the opportunity to experience our unique art and cultural treasures at the KHM-Museumsverband digitally in a high-calibre and appealing way - and we look forward to them discovering the originals all the more enthusiastically on their next visit to Austria.\"<\/p>\n<p class=\"paragraph-m\">The basic idea is as simple as it is ingenious: the offerings of individual cultural institutions are combined into a joint digital package. \"Discover Culture makes it possible to communicate culture and art worldwide, which is why we will soon be starting to market the cultural platform internationally,\" says project developer and Head of Culture, Tourism and PR at Admont Abbey, Mario Brandm\u00fcller. The way has already been paved: the platform already owns international image rights.<\/p>\n<p class=\"paragraph-m\">The declared aim: \"This platform should become the Facebook for cultural organisations,\" says Thomas Fischbacher, project developer and CEO of LightCyde. After just a few months, \"our page views have literally exploded\", says Fischbacher. No wonder, as Discover Culture (www.discover-culture.com) bundles the digitalised offerings of renowned cultural institutions and thus offers exceptional advertising value.<\/p>\n<p class=\"paragraph-m\">Father Michael Robitschko also confirms that the time is ripe for digital cultural offerings: \"Museums don't need to be afraid of losing guests to online tours. Quite the opposite. For the first time, they are gaining an audience that they would never have reached simply because of the geographical distance,\" summarises Stift Admont's culture officer. \"Discover-culture is the perfect complement to a visit on site. The new platform is more of a virtual bridge to the real cultural experience,\" says Father Michael. The virtual tours are particularly suitable for the preparation and follow-up of on-site visits, as the implementation of interesting information via audio or video sequences enables a unique and comprehensive transfer of culture and knowledge.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\n\t<section class=\"firepress-section firepress-image-slider\"\n\t\tdata-firepress-image-slider\n\t\tdata-firepress-lightbox-group>\n\n\t\t<div class=\"firepress-image-slider__inner\">\n\t\t\t<div class=\"firepress-image-slider__viewport\">\n\t\t\t\t<div class=\"firepress-image-slider__track\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"378\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1-768x378.jpg\" class=\"firepress-image-slider__image\" alt=\"Admont Abbey MAECENAS 2022 1\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1-768x378.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1-300x148.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1-1024x504.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1-1536x756.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1-18x9.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"381\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2-768x381.jpg\" class=\"firepress-image-slider__image\" alt=\"Admont Abbey MAECENAS 2022 2\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2-768x381.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2-300x149.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2-1024x508.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2-1536x762.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2-18x9.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"491\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3-768x491.jpg\" class=\"firepress-image-slider__image\" alt=\"Admont Abbey MAECENAS 2022 3\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3-768x491.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3-300x192.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3-1024x655.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3-1536x982.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3-18x12.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"377\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-768x377.jpg\" class=\"firepress-image-slider__image\" alt=\"Admont Abbey MAECENAS 2022 4\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-768x377.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-300x147.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-1024x502.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-1536x754.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-18x9.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"388\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-768x388.jpg\" class=\"firepress-image-slider__image\" alt=\"Admont Abbey MAECENAS 2022 5\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-768x388.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-300x152.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-1024x517.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-1536x776.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-18x9.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"510\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-768x510.jpg\" class=\"firepress-image-slider__image\" alt=\"Admont Abbey MAECENAS 2022 6\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-768x510.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-300x199.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-1024x680.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-1536x1020.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-18x12.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"576\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7-768x576.jpg\" class=\"firepress-image-slider__image\" alt=\"Admont Abbey MAECENAS 2022 7\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7-768x576.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7-300x225.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7-1024x769.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7-1536x1153.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7-16x12.jpg 16w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-8.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"512\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-8-768x512.jpg\" class=\"firepress-image-slider__image\" alt=\"Admont Abbey MAECENAS 2022 8\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-8-768x512.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-8-300x200.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-8-1024x682.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-8-1536x1023.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-8-18x12.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-8.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-9.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"383\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-9-768x383.jpg\" class=\"firepress-image-slider__image\" alt=\"Admont Abbey MAECENAS 2022 9\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-9-768x383.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-9-300x149.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-9-1024x510.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-9-1536x765.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-9-18x9.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-9.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide firepress-image-slider__slide--tall\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-10.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"1022\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-10-768x1022.jpg\" class=\"firepress-image-slider__image\" alt=\"Admont Abbey MAECENAS 2022 10\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-10-768x1022.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-10-225x300.jpg 225w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-10-770x1024.jpg 770w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-10-1154x1536.jpg 1154w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-10-1539x2048.jpg 1539w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-10-9x12.jpg 9w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-10.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"firepress-image-slider__nav\">\n\t\t\t\t<button type=\"button\"\n\t\t\t\t\tclass=\"firepress-image-slider__arrow firepress-image-slider__arrow--prev\"\n\t\t\t\t\tdata-firepress-slider-prev\n\t\t\t\t\taria-label=\"Vorige Bilder anzeigen\">\n\t\t\t\t\t<svg class=\"firepress-image-slider__arrow-icon\" viewbox=\"0 0 60 18\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t\t\t\t<g fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"square\" stroke-miterlimit=\"10\">\n\t\t\t\t\t\t\t<path d=\"M1 9h58\" \/>\n\t\t\t\t\t\t\t<path d=\"M50.5 1 58.5 9l-8 8\" \/>\n\t\t\t\t\t\t<\/g>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button type=\"button\"\n\t\t\t\t\tclass=\"firepress-image-slider__zoom\"\n\t\t\t\t\tdata-firepress-slider-zoom\n\t\t\t\t\taria-label=\"Bilder in der Galerie \u00f6ffnen\">\n\t\t\t\t\t<i class=\"fa-thin fa-plus\" aria-hidden=\"true\"><\/i>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button type=\"button\"\n\t\t\t\t\tclass=\"firepress-image-slider__arrow firepress-image-slider__arrow--next\"\n\t\t\t\t\tdata-firepress-slider-next\n\t\t\t\t\taria-label=\"N\u00e4chste Bilder anzeigen\">\n\t\t\t\t\t<svg class=\"firepress-image-slider__arrow-icon\" viewbox=\"0 0 60 18\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t\t\t\t<g fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"square\" stroke-miterlimit=\"10\">\n\t\t\t\t\t\t\t<path d=\"M1 9h58\" \/>\n\t\t\t\t\t\t\t<path d=\"M50.5 1 58.5 9l-8 8\" \/>\n\t\t\t\t\t\t<\/g>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/button>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\n\n\n\n\t<section class=\"firepress-section firepress-content\"\n\t\t\n\t\tdata-firepress-content\n\t\tdata-firepress-lightbox-group>\n\n\t\t<div class=\"firepress-content__inner\">\n\t\t\t<div class=\"firepress-content__grid firepress-content__grid--one-hundred\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"firepress-content__box firepress-content__box--one\">\n\n\t\t\t\t\t\t\t\t<div class=\"prose\"><h5 class=\"heading-m line line--red\">Further statements from cultural partners:<\/h5>\n<p class=\"paragraph-m\"><em>Dr Wolfgang Lamprecht (Head of Corporate Communications, Bank Austria Kunstforum Wien): Being better than Netflix<\/em><strong><br \/><\/strong>The challenge for art education in general is that it increasingly has to compete with other leisure activities. Digital art education also has to master the task of competing with professional digital offerings from the media and entertainment industry. The solution here can only be found in the mediation of quality content combined with the possibility of active audience participation. At the same time, digital content - and we can now build on the relevant experience of the media industry - must be allowed to cost something. In discover-culture, the Bank Austria Kunstforum Wien has found a committed and highly professional partner who is helping us to further develop digital mediation at a level that is clearly unique. Together, we want to take up the postulate of art and media theorist Peter Weibel: be better than Netflix!<\/p>\n<p class=\"paragraph-m\"><em>Ulrich Graf Goess-Enzenberg (Tratzberg Castle): Appealing to a broad audience<\/em><br \/>Tratzberg Castle is expanding its existing visitor offering of audio guide tours and a new 3D virtual reality tour to include another contemporary educational channel in the form of digital tours via the \"discover-culture\" platform for museums and cultural organisations. This option is intended to appeal to a wide audience across national borders. Potential visitors to the castle, young people with their particular affinity to social media and the internet, as well as those with a specialist interest can also be reached in advance and their interest aroused.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>","protected":false},"excerpt":{"rendered":"<p>A \"best practice - in economically and culturally challenging times\"<\/p>","protected":false},"author":7,"featured_media":10539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-10537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kloster-aktuell"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stift Admont und LightCyde GmbH mit \u201eMaecenas\u201c geehrt - Stift Admont<\/title>\n<meta name=\"description\" content=\"Lesen Sie aktuelle Informationen zum Thema Stift Admont und LightCyde GmbH mit \u201eMaecenas\u201c geehrt und vieles mehr aus dem Konvent und der Pfarre Admont.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stiftadmont.at\/en\/blog\/stift-admont-and-lightcyde-gmbh-honoured-with-the-maecenas-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stift Admont und LightCyde GmbH mit \u201eMaecenas\u201c geehrt\" \/>\n<meta property=\"og:description\" content=\"Lesen Sie aktuelle Informationen zum Thema Stift Admont und LightCyde GmbH mit \u201eMaecenas\u201c geehrt und vieles mehr aus dem Konvent und der Pfarre Admont.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stiftadmont.at\/en\/blog\/stift-admont-and-lightcyde-gmbh-honoured-with-the-maecenas-award\/\" \/>\n<meta property=\"og:site_name\" content=\"Stift Admont\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stiftadmont\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-05T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-13T08:12:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"787\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mario Brandm\u00fcller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mario Brandm\u00fcller\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/stiftadmont.at\\\/blog\\\/stift-admont-und-lightcyde-gmbh-mit-maecenas-geehrt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stiftadmont.at\\\/blog\\\/stift-admont-und-lightcyde-gmbh-mit-maecenas-geehrt\\\/\"},\"author\":{\"name\":\"Mario Brandm\u00fcller\",\"@id\":\"https:\\\/\\\/stiftadmont.at\\\/#\\\/schema\\\/person\\\/91e2766d1cb70c7a1c6c1fb5e9fa4346\"},\"headline\":\"Stift Admont und LightCyde GmbH mit \u201eMaecenas\u201c geehrt\",\"datePublished\":\"2022-05-05T10:00:00+00:00\",\"dateModified\":\"2026-10-13T08:12:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/stiftadmont.at\\\/blog\\\/stift-admont-und-lightcyde-gmbh-mit-maecenas-geehrt\\\/\"},\"wordCount\":8,\"publisher\":{\"@id\":\"https:\\\/\\\/stiftadmont.at\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/stiftadmont.at\\\/blog\\\/stift-admont-und-lightcyde-gmbh-mit-maecenas-geehrt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/stiftadmont.at\\\/wp-content\\\/uploads\\\/Stift-Admont-MAECENAS-2022-1.jpg\",\"articleSection\":[\"Kloster aktuell\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/stiftadmont.at\\\/blog\\\/stift-admont-und-lightcyde-gmbh-mit-maecenas-geehrt\\\/\",\"url\":\"https:\\\/\\\/stiftadmont.at\\\/blog\\\/stift-admont-und-lightcyde-gmbh-mit-maecenas-geehrt\\\/\",\"name\":\"Stift Admont und LightCyde GmbH mit \u201eMaecenas\u201c geehrt - 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