{"id":42004,"date":"2026-07-06T14:11:02","date_gmt":"2026-07-06T12:11:02","guid":{"rendered":"https:\/\/stiftadmont.at\/?p=42004"},"modified":"2026-10-20T20:23:50","modified_gmt":"2026-10-20T18:23:50","slug":"ki-makes-you-want-to-visit-the-museum","status":"publish","type":"post","link":"https:\/\/stiftadmont.at\/en\/blog\/ki-macht-lust-aufs-museum\/","title":{"rendered":"AI makes you want to visit a museum"},"content":{"rendered":"<section class=\"firepress-section firepress-text sa-scope sa-ground sa-ground--white firepress-section--band firepress-section--background-white\">\n\t<div class=\"sa-container\">\n\t\t<div class=\"firepress-text__columns\">\n\t\t\t<div class=\"firepress-text__column sa-prose\">\n\t\t\t\t<h2 class=\"heading-m line line-above line--gold\">K\u00fcnstliche Intelligenz und Museum: Mit kreativen Marketingideen entstehen neue Wege, Menschen f\u00fcr Kultur zu begeistern.<\/h2>\n\n<p>Mit kreativer Unterst\u00fctzung durch K\u00fcnstliche Intelligenz entstehen f\u00fcr das <a href=\"\/en\/museum\/natural-history-museum\/\">Naturhistorische Museum<\/a> und die weltgr\u00f6\u00dfte <a href=\"\/en\/about-the-abbey-library\/\">Monastery Library<\/a> moderne Kurzclips. Das Stift setzt sie vor allem in den sozialen Medien ein. Sie sorgen dabei f\u00fcr Aufmerksamkeit, wecken Neugier und laden Familien, Kinder sowie Kulturinteressierte dazu ein, das Stift Admont zu besuchen. Au\u00dferdem erwachen Tiere auf unterhaltsame Weise zum Leben und zeigen: Ein Museumsbesuch ist spannend, \u00fcberraschend und voller unvergesslicher Erlebnisse.<\/p>\n\n<p><em>\u201eWe want to inspire people with our cultural offerings and show that tradition and innovation complement each other perfectly. The clips created with the help of AI are a modern marketing tool that enables us to reach new audiences, particularly on social media, and whet their appetite for a visit. Anyone who visits us will experience far more than just impressive exhibitions \u2013 our abbey library and our diverse museums are vibrant places full of discoveries for the whole family,\u201c,<\/em> <strong>said Mario Brandm\u00fcller, the museum\u2019s Financial Director and Head of Marketing at Admont Abbey<\/strong><\/p>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"firepress-section firepress-teaser sa-scope sa-ground sa-ground--beige firepress-section--band firepress-section--background-beige firepress-teaser--card firepress-teaser--cols-4\" data-firepress-lightbox-group>\n\t<div class=\"sa-container\">\n\t\t\n\t\t<ul class=\"firepress-teaser__grid\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"firepress-teaser__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"firepress-teaser__card\" href=\"https:\/\/vz-8f2f1d5e-073.b-cdn.net\/1ddcc1c7-8186-488f-b334-503ebbf2c028\/play_1080p.mp4\" data-firepress-lightbox target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<span class=\"firepress-teaser__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"715\" height=\"669\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Hirsch-Museum_KI-Video-.jpg\" class=\"firepress-teaser__image\" alt=\"Hirsch Museum AI Video\" loading=\"lazy\" decoding=\"async\" aria-hidden=\"true\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Hirsch-Museum_KI-Video-.jpg 715w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Hirsch-Museum_KI-Video--300x281.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Hirsch-Museum_KI-Video--13x12.jpg 13w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"firepress-teaser__play\"><svg class=\"sa-icon sa-icon--play\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M8 5.5v13l10.5-6.5z\" fill=\"currentColor\"\/><\/svg>\n<span class=\"sa-visually-hidden\">Video<\/span><\/span>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"firepress-teaser__body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"firepress-teaser__title\">Out and about with the stag<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"firepress-teaser__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"firepress-teaser__card\" href=\"https:\/\/vz-8f2f1d5e-073.b-cdn.net\/dbfb841c-53ed-4528-b30a-ee803dfc4f4c\/play_1080p.mp4\" data-firepress-lightbox target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<span class=\"firepress-teaser__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"718\" height=\"447\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Adler_KI-Foto.jpg\" class=\"firepress-teaser__image\" alt=\"Adler AI Photo\" loading=\"lazy\" decoding=\"async\" aria-hidden=\"true\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Adler_KI-Foto.jpg 718w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Adler_KI-Foto-300x187.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Adler_KI-Foto-18x12.jpg 18w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"firepress-teaser__play\"><svg class=\"sa-icon sa-icon--play\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M8 5.5v13l10.5-6.5z\" fill=\"currentColor\"\/><\/svg>\n<span class=\"sa-visually-hidden\">Video<\/span><\/span>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"firepress-teaser__body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"firepress-teaser__title\">Soaring high with the eagle<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"firepress-teaser__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"firepress-teaser__card\" href=\"https:\/\/vz-8f2f1d5e-073.b-cdn.net\/28296915-077a-4ab9-b0b7-2512862f7263\/play_1080p.mp4\" data-firepress-lightbox target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<span class=\"firepress-teaser__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"400\" height=\"216\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Watschelnd-durch-das-Museum_KI-Foto.jpg\" class=\"firepress-teaser__image\" alt=\"Waddling through the museum \u2013 AI photo\" loading=\"lazy\" decoding=\"async\" aria-hidden=\"true\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Watschelnd-durch-das-Museum_KI-Foto.jpg 400w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Watschelnd-durch-das-Museum_KI-Foto-300x162.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Watschelnd-durch-das-Museum_KI-Foto-18x10.jpg 18w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"firepress-teaser__play\"><svg class=\"sa-icon sa-icon--play\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M8 5.5v13l10.5-6.5z\" fill=\"currentColor\"\/><\/svg>\n<span class=\"sa-visually-hidden\">Video<\/span><\/span>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"firepress-teaser__body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"firepress-teaser__title\">Waddling towards the Stiftsteich<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"firepress-teaser__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"firepress-teaser__card\" href=\"https:\/\/vz-8f2f1d5e-073.b-cdn.net\/88a25a13-4958-424f-8944-8dead2652a70\/play_1080p.mp4\" data-firepress-lightbox target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<span class=\"firepress-teaser__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"715\" height=\"551\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Hasen_KI-Video_Foto_2.jpg\" class=\"firepress-teaser__image\" alt=\"Rabbits AI Video Photo\" loading=\"lazy\" decoding=\"async\" aria-hidden=\"true\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Hasen_KI-Video_Foto_2.jpg 715w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Hasen_KI-Video_Foto_2-300x231.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Hasen_KI-Video_Foto_2-16x12.jpg 16w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"firepress-teaser__play\"><svg class=\"sa-icon sa-icon--play\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M8 5.5v13l10.5-6.5z\" fill=\"currentColor\"\/><\/svg>\n<span class=\"sa-visually-hidden\">Video<\/span><\/span>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"firepress-teaser__body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"firepress-teaser__title\">The rabbits are on the loose<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"firepress-teaser__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"firepress-teaser__card\" href=\"https:\/\/vz-8f2f1d5e-073.b-cdn.net\/66718382-d966-4000-ac9a-8ac71aa57699\/play_1080p.mp4\" data-firepress-lightbox target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<span class=\"firepress-teaser__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"443\" height=\"226\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Schmetterling_KI-Video_Foto.jpg\" class=\"firepress-teaser__image\" alt=\"Butterfly AI Video Photo\" loading=\"lazy\" decoding=\"async\" aria-hidden=\"true\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Schmetterling_KI-Video_Foto.jpg 443w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Schmetterling_KI-Video_Foto-300x153.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Schmetterling_KI-Video_Foto-18x9.jpg 18w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"firepress-teaser__play\"><svg class=\"sa-icon sa-icon--play\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M8 5.5v13l10.5-6.5z\" fill=\"currentColor\"\/><\/svg>\n<span class=\"sa-visually-hidden\">Video<\/span><\/span>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"firepress-teaser__body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"firepress-teaser__title\">Butterflies on their way<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"firepress-teaser__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"firepress-teaser__card\" href=\"https:\/\/vz-8f2f1d5e-073.b-cdn.net\/7cf0e20f-6591-4e59-a831-6f48c2266381\/play_1080p.mp4\" data-firepress-lightbox target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<span class=\"firepress-teaser__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"635\" height=\"512\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Hase_KI-Video-2.jpg\" class=\"firepress-teaser__image\" alt=\"Hase AI Video\" loading=\"lazy\" decoding=\"async\" aria-hidden=\"true\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Hase_KI-Video-2.jpg 635w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Hase_KI-Video-2-300x242.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Hase_KI-Video-2-15x12.jpg 15w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"firepress-teaser__play\"><svg class=\"sa-icon sa-icon--play\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M8 5.5v13l10.5-6.5z\" fill=\"currentColor\"\/><\/svg>\n<span class=\"sa-visually-hidden\">Video<\/span><\/span>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"firepress-teaser__body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"firepress-teaser__title\">Hopping through the museum<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"firepress-teaser__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"firepress-teaser__card\" href=\"https:\/\/vz-8f2f1d5e-073.b-cdn.net\/324599b5-784e-4def-84f3-d0787875a662\/play_1080p.mp4\" data-firepress-lightbox target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<span class=\"firepress-teaser__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"708\" height=\"502\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Foto-KI_Voegel_Loewe.jpg\" class=\"firepress-teaser__image\" alt=\"Photo AI Birds Lion\" loading=\"lazy\" decoding=\"async\" aria-hidden=\"true\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Foto-KI_Voegel_Loewe.jpg 708w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Foto-KI_Voegel_Loewe-300x213.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Foto-KI_Voegel_Loewe-18x12.jpg 18w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"firepress-teaser__play\"><svg class=\"sa-icon sa-icon--play\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M8 5.5v13l10.5-6.5z\" fill=\"currentColor\"\/><\/svg>\n<span class=\"sa-visually-hidden\">Video<\/span><\/span>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"firepress-teaser__body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"firepress-teaser__title\">When the museum comes to life<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"firepress-teaser__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"firepress-teaser__card\" href=\"https:\/\/vz-8f2f1d5e-073.b-cdn.net\/4771cf77-06d2-4c2a-89da-35c64a538144\/play_1080p.mp4\" data-firepress-lightbox target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<span class=\"firepress-teaser__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"674\" height=\"421\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/KI-Foto_Bibliothek_Junge.jpg\" class=\"firepress-teaser__image\" alt=\"AI Photo Library: Boy\" loading=\"lazy\" decoding=\"async\" aria-hidden=\"true\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/KI-Foto_Bibliothek_Junge.jpg 674w, https:\/\/stiftadmont.at\/wp-content\/uploads\/KI-Foto_Bibliothek_Junge-300x187.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/KI-Foto_Bibliothek_Junge-18x12.jpg 18w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"firepress-teaser__play\"><svg class=\"sa-icon sa-icon--play\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M8 5.5v13l10.5-6.5z\" fill=\"currentColor\"\/><\/svg>\n<span class=\"sa-visually-hidden\">Video<\/span><\/span>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"firepress-teaser__body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"firepress-teaser__title\">A place of inspiration<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\n\t\t\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>With creative support from artificial intelligence, modern short clips are being produced for the Natural History Museum and the world\u2019s largest monastic library; these are primarily used on social 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