{"id":42089,"date":"2026-07-10T10:15:49","date_gmt":"2026-07-10T08:15:49","guid":{"rendered":"https:\/\/stiftadmont.at\/?p=42089"},"modified":"2026-07-10T10:32:20","modified_gmt":"2026-07-10T08:32:20","slug":"stift-admont-nominated-twice-for-communications-award","status":"publish","type":"post","link":"https:\/\/stiftadmont.at\/en\/blog\/stift-admont-gleich-doppelt-fuer-kommunikationspreis-nominiert\/","title":{"rendered":"Admont Abbey nominated twice for a communications award"},"content":{"rendered":"<section id='lightpress__section--block_a5a8c59ead3a04b2f65a26ecb4ea4af3' class='lightpress__section--default-section-space lightpress__section lightpress__section--content'><div class=\"content__inner\"\n         x-init=\"initContentBlockAnim($el)\">\n        \n    <div class=\"content__grid content__grid--fifty-fifty\">\n                                            <div class=\"content__box content__box\"\n                 style=\"\">\n                                \n                \n                                            <div class=\"prose\"><h5 class=\"heading-m line line-above line--gold\">No fewer than two marketing and communications projects have been nominated for the \u201eStyrian Regional Prize for Outstanding Communications Projects and Public Relations\u201c organised by the Styrian Chamber of Commerce (WKO Steiermark).<\/h5>\n<p>\u00a0<\/p>\n<p>The nominated projects are:<\/p>\n<p>\u00a0<\/p>\n<p><strong>-<span style=\"white-space: pre;\"> <\/span>\u201eSchools Do Marketing\u201c \u2013 Stiftsgymnasium Admont<\/strong><\/p>\n<p><strong>-<span style=\"white-space: pre;\"> <\/span>\u201eThe world\u2019s largest abbey library and museum at Admont Abbey: history presented in an innovative way\u201c<\/strong><\/p>\n<p>\u00a0<\/p>\n<p>We would be very grateful if you could support us by casting your vote every day during the public voting.<\/p>\n<\/div>\n                    \n                            <\/div>\n        \n                                                    <div class=\"content__box content__box--2\"\n                     >\n                                        \n                    \n                                                <div class=\"content__media stickyTo\" x-init=\"imageSticky($el)\">\n\n                                                                                    <picture\n                                    class=\"content__image sticky\">\n                                <source srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Bild-Nominierung_PR-Panther-1024x683.webp\" type=\"image\/webp\">\n                                <source srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Bild-Nominierung_PR-Panther-1024x683.jpg\" type=\"image\/jpeg\">\n                                <img decoding=\"async\" class=\"sticky\" loading=\"lazy\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Bild-Nominierung_PR-Panther-1024x683.png\" alt=\"Image: PR Panther Nomination\" \/>\n\n                                                                                                                            <\/picture>\n\n                        <\/div>\n\n                                    <\/div>\n            \n            <\/div>\n<\/div>\n\n<\/section>\n\n<section id='lightpress__section--block_3edc60310232c3af1034d269cae191be' class='bg--beige lightpress__section--colored-bg lightpress__section--default-section-space lightpress__section lightpress__section--content'><div class=\"content__inner\"\n         x-init=\"initContentBlockAnim($el)\">\n        \n    <div class=\"content__grid content__grid\">\n                                            <div class=\"content__box content__box--one-hundred\"\n                 style=\"\">\n                                \n                \n                                            <div class=\"prose\"><p class=\"text-center\"><strong>Here\u2019s how the voting works (by the way: you can vote once a day in each category!):<\/strong><\/p>\n<p class=\"text-center\">\u00a0<\/p>\n<p class=\"text-center\">1.<span style=\"white-space: pre;\"> <\/span>Go to the voting website:\u00a0<a href=\"https:\/\/voting.pr-panther.com\/\">https:\/\/voting.pr-panther.com\/\u00a0<\/a><\/p>\n<p class=\"text-center\">2.<span style=\"white-space: pre;\"> <\/span>Register your own email address.<\/p>\n<p class=\"text-center\">3.<span style=\"white-space: pre;\"> <\/span>Click on the confirmation link sent to you by email.<\/p>\n<p class=\"text-center\">4.<span style=\"white-space: pre;\"> <\/span>Click on \u201eProject Voting\u201c and then select the relevant category:<\/p>\n<p class=\"text-center\">o<span style=\"white-space: pre;\"> <\/span>\u201eScience, Research, Education\u201c \u2013 for the project by Admont Abbey Grammar School (at the very bottom of the list).<\/p>\n<p class=\"text-center\">o<span style=\"white-space: pre;\"> <\/span>\u201eTourism, Sport, Leisure\u201c \u2013 for the project \u201eThe World\u2019s Largest Monastic Library and Museum at Admont Abbey\u201c (at the very bottom of the list)..<\/p>\n<p class=\"text-center\">\u00a0<\/p>\n<p class=\"text-center\">Public voting closes on 10 August 2026.\u00a0<\/p>\n<p class=\"text-center\">\u00a0<\/p>\n<p class=\"text-center\"><strong>Thank you very much for your support!<\/strong><\/p>\n<\/div>\n                    \n                            <\/div>\n        \n            <\/div>\n<\/div>\n\n    <div class=\"background__container background__container--beige\">\n    <\/div>\n\n<\/section>\n\n<section id='lightpress__section--block_87a014ce6acfb5dcf0ece36dad7e1a6c' class='lightpress__section--default-section-space lightpress__section lightpress__section--content'><div class=\"content__inner\"\n         x-init=\"initContentBlockAnim($el)\">\n        \n    <div class=\"content__grid content__grid--fifty-fifty\">\n                                            <div class=\"content__box content__box\"\n                 style=\"\">\n                                \n                                    \n                                            <a href=\"\/en\/youtube.com\/watch\/?v=1hsAJUvwW34&#038;feature=youtu.be\" class=\"content__video content__media\"\n                           x-data\n x-init=\"initContentLightBox('#lightpress__section--block_87a014ce6acfb5dcf0ece36dad7e1a6c .content__video')\">\n                                                                                                                <picture class=\"content__image\">\n                                <source srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Bild-Einreichung-3-1024x524.webp\" type=\"image\/webp\">\n                                <source srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Bild-Einreichung-3-1024x524.jpg\" type=\"image\/jpeg\">\n                                <img decoding=\"async\" class=\"content__image\" loading=\"lazy\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Bild-Einreichung-3-1024x524.png\" alt=\"Image submission\" \/>\n                            <\/picture>\n\n                            <span class=\"overlay-dark\"><\/span>\n                            <span class=\"content-overlay\"><\/span>\n                            <div class=\"content__plaque\">\n                                <div class=\"content__plaque-inner\">\n                                    <span><i class=\"fas fa-play content__icon\"><\/i><\/span>\n                                    <p class=\"paragraph-m\">Play<\/p>\n                                <\/div>\n                            <\/div>\n                        <\/a>\n                    \n                            <\/div>\n        \n                                                    <div class=\"content__box content__box--2\"\n                     >\n                                        \n                    \n                                                    <div class=\"prose\"><h5 class=\"heading-m line line-above line--gold\">Project 1: Admont Abbey School \u2013 Communication throughout the educational journey<\/h5>\n<p>\u00a0<\/p>\n<p>The aim of the PR and communications initiatives was to attract new pupils to the Stiftsgymnasium Admont despite a declining population, and to position the school as an attractive educational institution.<\/p>\n<p>\u00a0<\/p>\n<p>To this end, an integrated communications strategy was implemented to cover the entire decision-making journey of pupils and parents. Social media, online campaigns and traditional media relations were specifically linked together to build awareness and trust.<\/p>\n<p>\u00a0<\/p>\n<p>At the same time, all touchpoints \u2013 from the initial information to registration \u2013 have been optimised.<\/p>\n<p>The communication strategy was consistently geared towards the target groups\u2019 decision-making process: providing authentic insights into everyday school life and addressing individual interests in a targeted manner.<\/p>\n<p>\u00a0<\/p>\n<\/div>\n                        \n                                    <\/div>\n            \n            <\/div>\n<\/div>\n\n<\/section>\n\n<section id='lightpress__section--block_62dba0a7d43dbd7e136854f8df5c51b8' class='bg--beige lightpress__section--colored-bg lightpress__section--default-section-space lightpress__section lightpress__section--content'><div class=\"content__inner\"\n         x-init=\"initContentBlockAnim($el)\">\n        \n    <div class=\"content__grid content__grid--fifty-fifty\">\n                                            <div class=\"content__box content__box\"\n                 style=\"\">\n                                \n                \n                                            <div class=\"prose\"><h5 class=\"heading-m line line-above line--gold\">Project 2: The world-class monastery library and museum at Admont Abbey: Communicating history in an innovative way.<\/h5>\n<p>\u00a0<\/p>\n<p>How can cultural institutions of international standing be presented in a contemporary way and reach new target audiences? This was the focus of the communications strategy for the monastery library and museum at Admont Abbey. The initiatives combined traditional media relations with innovative creative formats and high-profile partnerships. Rather than purely informative communication, extraordinary presentations were created that had an impact far beyond the region. The inclusion of the monastery library in the intro clip for Bulgaria\u2019s Eurovision Song Contest entry attracted international attention.<\/p>\n<p>\u00a0<\/p>\n<p>In addition, new digital approaches were created using AI-powered visualisations to reinterpret the library and museum for social media.<\/p>\n<\/div>\n                    \n                            <\/div>\n        \n                                                    <div class=\"content__box content__box--2\"\n                     >\n                                        \n                                            \n                                                    <a href=\"https:\/\/www.youtube.com\/watch?v=QTh1Msxibeg&#038;feature=youtu.be\" class=\"content__video content__media\"\n                               x-data\n x-init=\"initContentLightBox('#lightpress__section--block_62dba0a7d43dbd7e136854f8df5c51b8 .content__video')\">\n                                                                \n                                <picture class=\"content__image\">\n                                    <source srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Bild-Einreichung-1-1024x529.webp\" type=\"image\/webp\">\n                                    <source srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Bild-Einreichung-1-1024x529.jpg\" type=\"image\/jpeg\">\n                                    <img decoding=\"async\" class=\"content__image\" loading=\"lazy\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Bild-Einreichung-1-1024x529.png\" alt=\"Image submission\" width=\"600\" height=\"450\" \/>\n                                <\/picture>\n\n                                <span class=\"overlay-dark\"><\/span>\n                                <span class=\"content-overlay\"><\/span>\n                                <div class=\"content__plaque\">\n                                    <div class=\"content__plaque-inner\">\n                                        <span><i class=\"fas fa-play content__icon\"><\/i><\/span>\n                                        <p class=\"paragraph-m\">Play<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/a>\n                        \n                                    <\/div>\n            \n            <\/div>\n<\/div>\n\n    <div class=\"background__container background__container--beige\">\n    <\/div>\n\n<\/section>","protected":false},"excerpt":{"rendered":"<p>No fewer than two marketing and communications projects have been nominated for the \u201eStyrian Regional Prize for Outstanding Communications Projects and Public Relations\u201c organised by the Styrian Chamber of Commerce (WKO Steiermark).<\/p>","protected":false},"author":7,"featured_media":42100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"class_list":["post-42089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-einrichtungen-aktuell"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v28.0) - 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