{"id":11874,"date":"2021-07-09T12:00:00","date_gmt":"2021-07-09T10:00:00","guid":{"rendered":"https:\/\/stiftadmont.at\/?p=11874"},"modified":"2022-05-30T00:06:05","modified_gmt":"2022-05-29T22:06:05","slug":"la-plataforma-cultural-digital-conquista-europa","status":"publish","type":"post","link":"https:\/\/stiftadmont.at\/es\/blog\/digitale-kulturplattform-erobert-europa\/","title":{"rendered":"La plataforma cultural digital conquista Europa"},"content":{"rendered":"<section class=\"firepress-section firepress-content\"\n\t\t\n\t\tdata-firepress-content\n\t\tdata-firepress-lightbox-group>\n\n\t\t<div class=\"firepress-content__inner\">\n\t\t\t<div class=\"firepress-content__grid firepress-content__grid--one-hundred\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"firepress-content__box firepress-content__box--one\">\n\n\t\t\t\t\t\t\t\t<div class=\"prose\"><h2 class=\"heading-xxl line line--gold\">La plataforma cultural digital conquista Europa<\/h2>\n<p><strong>Viernes, 9 de julio de 2021<\/strong><\/p>\n<p>Discover Culture tambi\u00e9n ha conseguido un nuevo socio fuerte en la Asociaci\u00f3n de Museos KHM y sus importantes colecciones imperiales. Seg\u00fan los dos fundadores de la plataforma, la abad\u00eda benedictina de Admont y LightCyde GmbH, se trata de un exitoso comienzo de marketing global.<\/p>\n<p>\"Ha llegado el momento. Est\u00e1bamos absolutamente seguros de ello cuando en febrero lanzamos una plataforma cultural digital que no tiene parang\u00f3n en el mundo en esta forma\", afirma el abad Gerhard Hafner, de la abad\u00eda benedictina de Admont. Y ha dado en el clavo: en pocos meses, \"las visitas a nuestras p\u00e1ginas se han disparado literalmente\", confirma Thomas Fischbacher, cuya empresa de software \"LightCyde\" ha desarrollado la plataforma. No es de extra\u00f1ar, ya que Discover Culture (www.discover-culture.com) agrupa la oferta digitalizada de instituciones culturales de renombre. \"El n\u00famero de nuestros socios se ha multiplicado en los \u00faltimos meses, lo que tambi\u00e9n puede atribuirse al excepcional valor publicitario. Al fin y al cabo, lograr un alcance tan amplio solo es posible cuando muchas instituciones culturales unen sus fuerzas, como es el caso de Discover Culture\", explica Mario Brandm\u00fcller, responsable de Turismo, Cultura y Relaciones P\u00fablicas de la Abad\u00eda de Admont.<\/p>\n<p><strong>Un reci\u00e9n llegado de gran calibre<\/strong><br \/>La Asociaci\u00f3n de Museos KHM es uno de los reci\u00e9n llegados a la plataforma Discover Culture. Para inaugurar su serie de v\u00eddeos, a partir del verano estar\u00e1 disponible una visita destacada a la Pinacoteca del Kunsthistorisches Museum. En los pr\u00f3ximos meses se realizar\u00e1n otras visitas guiadas al Tesoro Imperial de Viena, al Museo Mundial de Viena y al Museo Imperial de Carruajes de Sch\u00f6nbrunn, con especial atenci\u00f3n a la emperatriz Sisi, as\u00ed como una excursi\u00f3n al castillo de Ambras, en Innsbruck. Todas las excursiones estar\u00e1n disponibles en alem\u00e1n, as\u00ed como en una versi\u00f3n sincronizada en ingl\u00e9s, ruso, chino y japon\u00e9s.\u00a0<\/p>\n<p>A partir de mediados de agosto, los usuarios de Discover Culture tambi\u00e9n podr\u00e1n disfrutar de un anticipo especial: una visita virtual a la Sala Tiziano del Kunsthistorisches Museum, de primera categor\u00eda, que les preparar\u00e1 para la gran exposici\u00f3n especial \"Retrato de mujer de Tiziano\", en oto\u00f1o de 2021.<\/p>\n<p>\"Estamos muy interesados en hacer accesible nuestra oferta digital a un p\u00fablico internacional, y la plataforma Discover Culture nos ofrece la oportunidad ideal para ello\", afirma Sabine Haag, Directora General de la KHM-Museumsverband. \"Como museo, queremos dar a la gente de todo el mundo la oportunidad de experimentar digitalmente nuestros tesoros art\u00edsticos y culturales \u00fanicos en el KHM-Museumsverband de una manera atractiva y de alto calibre - y esperamos que descubran los originales con mayor entusiasmo en su pr\u00f3xima visita a Austria.\"<\/p>\n<p><strong>Pistoletazo de salida para la comercializaci\u00f3n internacional<\/strong><br \/>Adem\u00e1s de las numerosas asociaciones austriacas, se ha concluido la primera cooperaci\u00f3n internacional con la Casa Principesca de Schaumburg-Lippe. Pronto se virtualizar\u00e1 el castillo de B\u00fcckeburg. En las pr\u00f3ximas semanas, la residencia de esta familia aristocr\u00e1tica se podr\u00e1 visitar virtualmente en la plataforma Discover Culture. \"Vemos un gran potencial en el hecho de que, con las \u00faltimas tecnolog\u00edas en el \u00e1mbito virtual, se puedan ofrecer a los visitantes experiencias antes intocables. Junto con la plataforma Discover Culture, hemos visualizado el futuro y nos entusiasma formar parte de este avance tecnol\u00f3gico. Creemos que los visitantes de nuestras visitas pueden ahora tener experiencias regulares e instant\u00e1neas con el castillo de B\u00fcckeburg que ser\u00edan dif\u00edciles o incluso imposibles en la vida real. Esto convierte a nuestra casa familiar en uno de los primeros de muchos telones de fondo para un sinf\u00edn de posibilidades que s\u00f3lo podr\u00edan rivalizar con nuestra propia creatividad\", afirma el SHD Donatus Erbprinz zu Schaumburg-Lippe.<\/p>\n<p>As\u00ed pues, el primer paso m\u00e1s all\u00e1 de las fronteras austriacas ha sido un \u00e9xito. La puerta del mercado europeo ya est\u00e1 abierta y Benediktinerstift Admont y LightCyde GmbH ya persiguen nuevos objetivos, como subrayan Thomas Fischbacher y Mario Brandm\u00fcller: \"Discover Culture permite comunicar la cultura en todo el mundo, por lo que pronto empezaremos a comercializar la plataforma cultural a escala internacional\". El camino ya est\u00e1 allanado: la plataforma ya posee derechos de imagen internacionales.<\/p>\n<p><strong>Enorme potencial dado<br \/><\/strong>Despu\u00e9s de Europa, la empresa tiene previsto centrarse m\u00e1s en los mercados asi\u00e1tico y estadounidense. Las previsiones son buenas: un estudio de Goldman Sachs, empresa mundial de banca de inversi\u00f3n y valores, parte de la base de que la realidad virtual y aumentada se convertir\u00e1 en un mercado con un enorme potencial de aqu\u00ed a 2025.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\n\t<section class=\"firepress-section firepress-image-slider\"\n\t\tdata-firepress-image-slider\n\t\tdata-firepress-lightbox-group>\n\n\t\t<div class=\"firepress-image-slider__inner\">\n\t\t\t<div class=\"firepress-image-slider__viewport\">\n\t\t\t\t<div class=\"firepress-image-slider__track\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"378\" 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firepress-image-slider__slide--tall\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-10.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"1022\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-10-768x1022.jpg\" class=\"firepress-image-slider__image\" alt=\"Abad\u00eda de Admont MAECENAS 2022 10\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-10-768x1022.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-10-225x300.jpg 225w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-10-770x1024.jpg 770w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-10-1154x1536.jpg 1154w, 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class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"576\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7-768x576.jpg\" class=\"firepress-image-slider__image\" alt=\"Abad\u00eda de Admont MAECENAS 2022 7\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7-768x576.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7-300x225.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7-1024x769.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7-1536x1153.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7-16x12.jpg 16w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"510\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-768x510.jpg\" class=\"firepress-image-slider__image\" alt=\"Abad\u00eda de Admont MAECENAS 2022 6\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-768x510.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-300x199.jpg 300w, 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decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-768x388.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-300x152.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-1024x517.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-1536x776.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-18x9.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"377\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-768x377.jpg\" class=\"firepress-image-slider__image\" alt=\"Abad\u00eda de Admont MAECENAS 2022 4\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-768x377.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-300x147.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-1024x502.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-1536x754.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-18x9.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div 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