{"id":4355,"date":"2021-06-24T14:25:28","date_gmt":"2021-06-24T12:25:28","guid":{"rendered":"https:\/\/stiftadmont.at\/?p=4355"},"modified":"2023-04-27T08:54:02","modified_gmt":"2023-04-27T06:54:02","slug":"marketing-cultural","status":"publish","type":"post","link":"https:\/\/stiftadmont.at\/es\/blog\/kulturmarketing\/","title":{"rendered":"Marketing cultural"},"content":{"rendered":"<section id='lightpress__section--block_60fffaafe5552' class='lightpress__section--default-section-space lightpress__section lightpress__section--content'><div class=\"content__inner\"\n         x-init=\"initContentBlockAnim($el)\">\n        \n    <div class=\"content__grid content__grid\">\n                                            <div class=\"content__box content__box--one-hundred\"\n                 style=\"\">\n                                \n                \n                                            <div class=\"prose\"><h2 class=\"heading-xxl line line--gold\">Avance internacional en marketing cultural<\/h2>\n<p class=\"paragraph-m\">Una cooperaci\u00f3n con el Ministerio de Asuntos Exteriores abre las puertas de la mayor biblioteca de monasterio del mundo y del Museo de Arte Contempor\u00e1neo de la Abad\u00eda de Admont.<\/p>\n<p class=\"paragraph-m\">Se trata de una colaboraci\u00f3n que dif\u00edcilmente podr\u00eda ser m\u00e1s magn\u00edfica. Los Foros Austriacos de la Cultura integran la biblioteca del monasterio de Admont y la exposici\u00f3n especial del Museo de Arte Contempor\u00e1neo en la presentaci\u00f3n global del arte y la cultura austriacos. La visita virtual de la joya cultural estar\u00e1 disponible durante dos d\u00edas a finales de junio y principios de julio a trav\u00e9s de las p\u00e1ginas web y los canales de las redes sociales de los focos de la labor cultural austriaca en pa\u00edses como la India, Italia, Canad\u00e1, la Rep\u00fablica Checa, Turqu\u00eda, B\u00e9lgica, Ruman\u00eda y Alemania: El Museo de la Abad\u00eda de Admont act\u00faa as\u00ed como embajador del panorama cultural austriaco. Uno de los motivos es la diversidad de tesoros art\u00edsticos y culturales que caracterizan al museo privado de la Alta Estiria. \"El Museo de la Abad\u00eda de Admont alberga arte desde la Edad Media hasta nuestros d\u00edas. En Austria, fuimos pioneros en promover el di\u00e1logo entre el arte antiguo y el nuevo. Un enfoque que tambi\u00e9n nos ha valido el Premio Austriaco de Museos\", afirma el abad Gerhard Hafner. Fiel al lema \"Viva la diversidad\", tambi\u00e9n ser\u00e1 posible visitar el Museo de Arte Contempor\u00e1neo de forma virtual a trav\u00e9s de los Foros Culturales Austriacos.<\/p>\n<h4 class=\"heading-l\">Software especializado para una experiencia interactiva<\/h4>\n<p class=\"paragraph-m\">Sin embargo, una visita al museo en el espacio virtual s\u00f3lo es posible gracias a un sofisticado software. En febrero, la abad\u00eda benedictina y la empresa LightCyde, con sede en Schladming, lanzaron la plataforma www.discover-culture.com. Seg\u00fan Mario Brandm\u00fcller, responsable de Cultura, Turismo y Marketing de la Abad\u00eda de Admont, combina los servicios del Museo de la Abad\u00eda y otras instituciones culturales en un \u00fanico paquete digital. De esta riqueza se han seleccionado ahora las visitas virtuales a la biblioteca del monasterio m\u00e1s grande del mundo y al Museo de Arte Contempor\u00e1neo para su presentaci\u00f3n internacional: \"Las m\u00faltiples posibilidades y la extraordinaria calidad, que va mucho m\u00e1s all\u00e1 de la habitual presentaci\u00f3n en 3D, son impresionantes. Por ello, estamos encantados de poder ofrecer esta experiencia especial en todo el mundo a trav\u00e9s de los Foros Culturales Austriacos\", afirma la Embajadora Dra. Teresa Indjein, Jefa de la Secci\u00f3n de Asuntos Culturales Internacionales del Ministerio de Asuntos Europeos e Internacionales. El software ha sido desarrollado por la empresa de la Alta Estiria LightCyde, que ya est\u00e1 trabajando en su perfeccionamiento pocos meses despu\u00e9s de la presentaci\u00f3n oficial de la nueva plataforma: \"Las visitas a las p\u00e1ginas ya est\u00e1n subiendo como la espuma, lo que atribuimos a la excelente virtualizaci\u00f3n y a las numerosas funciones adicionales de las visitas\", afirma el jefe de LightCyde, Thomas Fischbacher. En las pr\u00f3ximas semanas, el experto en software tiene previsto presentar un nuevo desarrollo de la plataforma que ofrecer\u00e1 a los hu\u00e9spedes virtuales a\u00fan m\u00e1s opciones.<\/p>\n<h4 class=\"heading-l\">Oportunidad para el asediado turismo<\/h4>\n<p class=\"paragraph-m\">\"Sin embargo, una visita digital al museo no pretende en absoluto sustituir a una visita in situ. M\u00e1s bien constituye un puente hacia la experiencia cultural real\", subraya Franz Pichler, director econ\u00f3mico de la abad\u00eda, que ve en la presentaci\u00f3n mundial del museo abacial una oportunidad para el turismo de Estiria en su conjunto. \"A medida que crezca la reputaci\u00f3n mundial del monasterio benedictino, Estiria cobrar\u00e1 sin duda m\u00e1s importancia como destino tur\u00edstico\", afirma Pichler. Estiria tiene tradicionalmente una elevada proporci\u00f3n de hu\u00e9spedes nacionales, que ronda el 64%. La presencia internacional de la abad\u00eda benedictina puede despertar pronto tambi\u00e9n el inter\u00e9s de hu\u00e9spedes extranjeros por unas vacaciones en Estiria.<\/p>\n<p>\u00a0<\/p>\n<\/div>\n                    \n                            <\/div>\n        \n            <\/div>\n<\/div>\n\n<\/section>","protected":false},"excerpt":{"rendered":"<p>La Abad\u00eda de Admont logra un gran avance internacional en marketing cultural. <\/p>","protected":false},"author":7,"featured_media":1967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"class_list":["post-4355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-einrichtungen-aktuell"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kulturmarketing - 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