{"id":37665,"date":"2025-09-16T09:07:03","date_gmt":"2025-09-16T07:07:03","guid":{"rendered":"https:\/\/stiftadmont.at\/?p=37665"},"modified":"2025-09-16T12:46:54","modified_gmt":"2025-09-16T10:46:54","slug":"admont-meets-london-quand-la-musique-rencontre-le-tourisme-et-le-marketing","status":"publish","type":"post","link":"https:\/\/stiftadmont.at\/fr\/blog\/admont-meets-london-wenn-musik-auf-tourismus-und-marketing-trifft\/","title":{"rendered":"Admont meets London - Quand la musique rencontre le tourisme et le marketing"},"content":{"rendered":"<section class=\"firepress-section firepress-content\"\n\t\t\n\t\tdata-firepress-content\n\t\tdata-firepress-lightbox-group>\n\n\t\t<div class=\"firepress-content__inner\">\n\t\t\t<div class=\"firepress-content__grid firepress-content__grid--one-half\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"firepress-content__box firepress-content__box--one\">\n\n\t\t\t\t\t\t\t\t<div class=\"prose\"><h5 class=\"heading-m line line-above line--gold\">Une id\u00e9e qui m\u00fbrissait depuis longtemps - et qui vient de s'enflammer de plein fouet...<\/h5>\n<p>\u00a0<\/p>\n<p>Une collaboration exceptionnelle entre le Stiftsgymnasium Admont, l'\u00e9quipe marketing de l'abbaye b\u00e9n\u00e9dictine d'Admont et le professeur de musique Clemens Fr\u00fchst\u00fcck a permis de mettre sur pied un projet musical et touristique d'un genre particulier.<\/p>\n<p>\u00a0<\/p>\n<p>Au c\u0153ur de la v\u00e9n\u00e9rable abbaye d'Admont, la musique, la culture, la gastronomie et l'enthousiasme des jeunes ont fusionn\u00e9 en une exp\u00e9rience globale : le Big Band du lyc\u00e9e a fait swinguer l'abbaye d'Admont, tandis que les \u00e9l\u00e8ves ont parcouru la biblioth\u00e8que, le mus\u00e9e et la cave de l'abbaye - accompagn\u00e9s de rythmes entra\u00eenants et d'une joie de vivre palpable.<\/p>\n<p>\u00a0<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"firepress-content__box firepress-content__box--two\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=NXgnIANQPNM\" class=\"firepress-content__video firepress-content__media\" data-firepress-lightbox>\n\t\t\t\t\t<img width=\"1024\" height=\"768\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-10-1024x768.jpg\" class=\"firepress-content__image\" alt=\"flashmob\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-10-1024x768.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-10-300x225.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-10-768x576.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-10-1536x1152.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-10-2048x1536.jpg 2048w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-10-16x12.jpg 16w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-10-1920x1440.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t\t\t<span class=\"overlay-dark\"><\/span>\n\t\t\t\t\t<span class=\"content-overlay\"><\/span>\n\t\t\t\t\t<div class=\"firepress-content__plaque\">\n\t\t\t\t\t\t<div class=\"firepress-content__plaque-inner\">\n\t\t\t\t\t\t\t<span><i class=\"fas fa-play firepress-content__icon\"><\/i><\/span>\n\t\t\t\t\t\t\t<p class=\"paragraph-m\">Jouer<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\n\n\n\n\t<section class=\"firepress-section firepress-content firepress-section--background firepress-section--background-beige\"\n\t\t\n\t\tdata-firepress-content\n\t\tdata-firepress-lightbox-group>\n\n\t\t<div class=\"firepress-content__inner\">\n\t\t\t<div class=\"firepress-content__grid firepress-content__grid--one-half\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"firepress-content__box firepress-content__box--one\">\n\n\t\t\t\t\t<div class=\"firepress-content__media\" data-firepress-sticky>\n\t\t\t\t<figure class=\"firepress-content__figure\">\n\t\t\t\t\t<img width=\"1024\" height=\"768\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-4-1024x768.jpg\" class=\"firepress-content__image\" alt=\"flashmob\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-4-1024x768.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-4-300x225.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-4-768x576.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-4-1536x1152.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-4-2048x1536.jpg 2048w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-4-16x12.jpg 16w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-4-1920x1440.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"firepress-content__box firepress-content__box--two\">\n\n\t\t\t\t\t\t\t\t<div class=\"prose\"><p>L'id\u00e9e et la r\u00e9alisation sont n\u00e9es de la plume cr\u00e9ative de l'\u00e9quipe marketing de l'abbaye, qui ne cesse de mettre l'accent sur des projets cr\u00e9atifs, audacieux et m\u00e9diatiques - au niveau r\u00e9gional comme international. Ce projet est un nouvel exemple de la r\u00e9ussite de la communication moderne, \u00e9motionnelle et authentique des valeurs et des contenus de l'abbaye d'Admont.<\/p>\n<p>En m\u00eame temps, cette action souligne l'excellente r\u00e9putation du Stiftsgymnasium Admont, connu bien au-del\u00e0 de la r\u00e9gion pour son excellente formation musicale, sa grande qualit\u00e9 p\u00e9dagogique et son soutien cr\u00e9atif aux jeunes talents.<\/p>\n<p>\u00a0<\/p>\n<p>Un grand sens de l'atmosph\u00e8re, du storytelling et de la mise en sc\u00e8ne visuelle a permis de produire une vid\u00e9o qui allie de mani\u00e8re impressionnante la diversit\u00e9 vivante de l'abbaye, la cr\u00e9ativit\u00e9 v\u00e9cue au lyc\u00e9e et la compr\u00e9hension moderne de la m\u00e9diation culturelle monastique.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\n\n\n\n\t<section class=\"firepress-section firepress-content\"\n\t\t\n\t\tdata-firepress-content\n\t\tdata-firepress-lightbox-group>\n\n\t\t<div class=\"firepress-content__inner\">\n\t\t\t<div class=\"firepress-content__grid firepress-content__grid--one-half\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"firepress-content__box firepress-content__box--one\">\n\n\t\t\t\t\t\t\t\t<div class=\"prose\"><p>Autre point fort : le mastering de la bande sonore a \u00e9t\u00e9 confi\u00e9 \u00e0 un studio de classe mondiale \u00e0 Londres, le l\u00e9gendaire Abbey Road Studio, o\u00f9 l'histoire de la musique s'\u00e9crit depuis 93 ans. C'est l\u00e0 que les Beatles, Pink Floyd, Amy Winehouse ou Oasis ont peaufin\u00e9 leurs chansons, et c'est l\u00e0 que le son d'Admont a \u00e9galement \u00e9t\u00e9 peaufin\u00e9. Une cons\u00e9cration pour le projet - et un signe fort de l'\u00e9tendue de la cr\u00e9ativit\u00e9 monastique d'aujourd'hui.<\/p>\n<p>\u00a0<\/p>\n<p class=\"text-center\"><strong>Un projet qui brise les fronti\u00e8res - entre les g\u00e9n\u00e9rations, les genres et m\u00eame les pays.<\/strong><\/p>\n<p class=\"text-center\"><strong>Une fois de plus, l'abbaye b\u00e9n\u00e9dictine d'Admont le montre : ici, l'histoire rencontre le pr\u00e9sent. La culture et le son. Et le marketing rencontre la magie.<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Des voix sur le projet :<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong>P\u00e8re sous-prieur Thomas,<\/strong> Directeur du coll\u00e8ge d'Admont :<\/p>\n<p><em>\"Je suis extr\u00eamement heureux de la r\u00e9ussite de ce projet. Le big band est un \u00e9l\u00e9ment important de notre profil scolaire, et les \u00e9l\u00e8ves y ont particip\u00e9 avec un grand engagement et un enthousiasme palpable. L'action a un impact ext\u00e9rieur important - et montre \u00e0 quel point notre mission \u00e9ducative est v\u00e9cue de mani\u00e8re vivante et moderne\".<\/em><\/p>\n<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"firepress-content__box firepress-content__box--two\">\n\n\t\t\t\t\t<div class=\"firepress-content__media\" data-firepress-sticky>\n\t\t\t\t<figure class=\"firepress-content__figure\">\n\t\t\t\t\t<img width=\"768\" height=\"1024\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-2-768x1024.jpg\" class=\"firepress-content__image\" alt=\"flashmob\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-2-768x1024.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-2-225x300.jpg 225w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-2-1152x1536.jpg 1152w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-2-1536x2048.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-2-9x12.jpg 9w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-2-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\n\n\n\n\t<section class=\"firepress-section firepress-content firepress-section--background firepress-section--background-beige\"\n\t\t\n\t\tdata-firepress-content\n\t\tdata-firepress-lightbox-group>\n\n\t\t<div class=\"firepress-content__inner\">\n\t\t\t<div class=\"firepress-content__grid firepress-content__grid--one-hundred\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"firepress-content__box firepress-content__box--one\">\n\n\t\t\t\t\t\t\t\t<div class=\"prose\"><p><strong>Petit d\u00e9jeuner de Clemens,<\/strong>\u00a0Professeur et directeur du Big Band au Stiftsgymnasium Admont :<\/p>\n<p><em>\"C'est devenu un projet vraiment g\u00e9nial et je suis tr\u00e8s heureux que l'id\u00e9e se soit vraiment concr\u00e9tis\u00e9e - apr\u00e8s un certain temps. Je suis incroyablement fier de tous les \u00e9l\u00e8ves et du big band. Ils ont montr\u00e9 ce qu'ils avaient dans le ventre\".<\/em><\/p>\n<p>\u00a0<\/p>\n<p><strong>Mario Brandm\u00fcller,\u00a0<\/strong>Directeur de la culture, du tourisme et du marketing \u00e0 l'abbaye d'Admont :<\/p>\n<p><em>\"Nous avons eu l'id\u00e9e de ce projet il y a longtemps d\u00e9j\u00e0. Je suis d'autant plus heureux que nous ayons maintenant pu r\u00e9aliser ce projet qui nous tient \u00e0 c\u0153ur avec beaucoup de cr\u00e9ativit\u00e9, de passion et en collaboration avec les \u00e9l\u00e8ves engag\u00e9s du Stiftsgymnasium. Le r\u00e9sultat parle de lui-m\u00eame - vivant, surprenant et avec un flair international\".<\/em><\/p>\n<p>\u00a0<\/p>\n<p>Le site <strong>Vid\u00e9o du projet<\/strong> vous trouverez sous :\u00a0<a style=\"font-family: Aptos, sans-serif; font-size: 12pt;\" href=\"https:\/\/eur03.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fyoutu.be%2FNXgnIANQPNM&amp;data=05%7C02%7CMario.Brandmueller%40stiftadmont.at%7C67c0c7a6667847a3edd608ddf50d1512%7C2f97c3ac11f24049ab80be2ed45599f9%7C0%7C0%7C638936158727257423%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=5jxcZrTWnHfhlfJ5LLo0zyX8fwAHxSrn%2Fx0wxD9RJTg%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener\">VID\u00c9O SUR LE PROJET<\/a><\/p>\n<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\n\t<section class=\"firepress-section firepress-image-slider\"\n\t\tdata-firepress-image-slider\n\t\tdata-firepress-lightbox-group>\n\n\t\t<div class=\"firepress-image-slider__inner\">\n\t\t\t<div class=\"firepress-image-slider__viewport\">\n\t\t\t\t<div class=\"firepress-image-slider__track\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide firepress-image-slider__slide--tall\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob.png\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"679\" height=\"876\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob.png\" class=\"firepress-image-slider__image\" alt=\"flashmob\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob.png 679w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-233x300.png 233w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-9x12.png 9w\" sizes=\"auto, (max-width: 679px) 100vw, 679px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-10-1920x1440.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"576\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-10-768x576.jpg\" class=\"firepress-image-slider__image\" alt=\"flashmob\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-10-768x576.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-10-300x225.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-10-1024x768.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-10-1536x1152.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-10-2048x1536.jpg 2048w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-10-16x12.jpg 16w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-10-1920x1440.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide firepress-image-slider__slide--tall\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-5-1920x2560.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"1024\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-5-768x1024.jpg\" class=\"firepress-image-slider__image\" alt=\"flashmob\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-5-768x1024.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-5-225x300.jpg 225w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-5-1152x1536.jpg 1152w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-5-1536x2048.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-5-9x12.jpg 9w, https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-5-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-4-1920x1440.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"576\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-4-768x576.jpg\" class=\"firepress-image-slider__image\" alt=\"flashmob\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/flashmob-4-768x576.jpg 768w, 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