{"id":10537,"date":"2022-05-05T12:00:00","date_gmt":"2022-05-05T10:00:00","guid":{"rendered":"https:\/\/stiftadmont.at\/?p=10537"},"modified":"2026-10-13T10:12:55","modified_gmt":"2026-10-13T08:12:55","slug":"labbazia-di-admont-e-la-lightcyde-gmbh-premiate-con-il-premio-maecenas","status":"publish","type":"post","link":"https:\/\/stiftadmont.at\/it\/blog\/stift-admont-und-lightcyde-gmbh-mit-maecenas-geehrt\/","title":{"rendered":"L\u2019abbazia di Admont e la LightCyde GmbH premiate con il premio \u201eMaecenas\u201c"},"content":{"rendered":"<section class=\"firepress-section firepress-content\"\n\t\t\n\t\tdata-firepress-content\n\t\tdata-firepress-lightbox-group>\n\n\t\t<div class=\"firepress-content__inner\">\n\t\t\t<div class=\"firepress-content__grid firepress-content__grid--one-half\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"firepress-content__box firepress-content__box--one\">\n\n\t\t\t\t\t\t\t\t<div class=\"prose\"><h2 class=\"heading-xxl line line--gold\">L\u2019abbazia di Admont e la LightCyde GmbH premiate con il premio \u201eMaecenas\u201c<\/h2>\n<p class=\"paragraph-m\"><strong>Gioved\u00ec 5 maggio 2022<\/strong><\/p>\n<p class=\"paragraph-m\">L\u2019abbazia benedettina di Admont e LightCyde hanno realizzato una \u201ebest practice \u2013 in tempi difficili dal punto di vista economico e culturale\u201c con la piattaforma culturale discover-culture, motivo per cui hanno ricevuto il Premio austriaco per la sponsorizzazione artistica e culturale MAECENAS proprio in questa categoria.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"firepress-content__box firepress-content__box--two\">\n\n\t\t\t\t\t<div class=\"firepress-content__media\" data-firepress-sticky>\n\t\t\t\t<figure class=\"firepress-content__figure\">\n\t\t\t\t\t<img width=\"1024\" height=\"683\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-1024x683.jpg\" class=\"firepress-content__image\" alt=\"Abbazia di Admont MAECENAS 2022 \u00a9picturesborn in scala\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-1024x683.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-300x200.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-768x512.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-1536x1024.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-2048x1365.jpg 2048w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-18x12.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\n\n\n\n\t<section class=\"firepress-section firepress-content\"\n\t\t\n\t\tdata-firepress-content\n\t\tdata-firepress-lightbox-group>\n\n\t\t<div class=\"firepress-content__inner\">\n\t\t\t<div class=\"firepress-content__grid firepress-content__grid--one-hundred\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"firepress-content__box firepress-content__box--one\">\n\n\t\t\t\t\t\t\t\t<div class=\"prose\"><p class=\"paragraph-m\"><strong>L'economia al servizio dell'arte. <\/strong>La sponsorizzazione culturale assume un\u2019importanza particolare in tempi di crisi. Un\u2019evoluzione che il Premio Maecenas mette ancora una volta in evidenza. Il 6 maggio 2022 \u00e8 stato assegnato per la 32\u00aa volta dal comitato economico indipendente \u201eInitiativen Wirtschaft f\u00fcr Kunst\u201c, in collaborazione con l\u2019ORF, per sostenere quei progetti artistici che senza questo sostegno non avrebbero potuto vedere la luce. Nella categoria \u201eBest Practice \u2013 in tempi difficili dal punto di vista economico e culturale\u201c, l\u2019Abbazia benedettina di Admont e la LightCyde GmbH sono state insignite del Premio Maecenas per la piattaforma culturale discover-culture.com. \u201eSiamo orgogliosi di aver raggiunto un\u2019altra pietra miliare innovativa nel settore culturale, poich\u00e9 la trasmissione della fede, della cultura e del sapere \u00e8 una priorit\u00e0 fondamentale della nostra istituzione\u201c, afferma Mag. Gerhard Hafner OSB, abate dell\u2019Abbazia benedettina di Admont.<\/p>\n<p class=\"paragraph-m\">La piattaforma digitale, pensata per mettere in rete a livello mondiale diverse istituzioni culturali, \u00e8 stata sviluppata in collaborazione con LightCyde, un\u2019agenzia specializzata in digitalizzazione e marketing online con sede a Schladming. La piattaforma \u00e8 stata lanciata online solo pochi mesi fa e vanta gi\u00e0 membri di spicco. Tra questi: l\u2019intera associazione museale KHM, che comprende istituzioni culturali di grande rilievo come il Kunsthistorisches Museum di Vienna, la Schatzkammer nella Hofburg e la Kaiserliche Wagenburg, il Bank Austria Kunstforum, l\u2019abbazia di Admont, l\u2019abbazia di Wilten, l\u2019Abbazia di Rein, Villa Trapp (la dimora della famiglia di \u201cTutti insieme appassionatamente\u201d), il Castello di Tratzberg e, ad esempio, anche il Castello di Hochosterwitz. Con la visualizzazione del Castello di B\u00fcckeburg, discover-culture \u00e8 riuscita per la prima volta a prendere piede anche al di fuori dell\u2019Austria.<\/p>\n<p class=\"paragraph-m\">Da alcuni mesi, inoltre, gli utenti di Discover Culture possono godersi un\u2019attrazione speciale: un tour in 3D della Sala del Tiziano al Kunsthistorisches Museum.<\/p>\n<p class=\"paragraph-m\">\"Siamo estremamente interessati a rendere le nostre offerte digitali accessibili a un pubblico internazionale e la piattaforma Discover Culture ci offre l'opportunit\u00e0 ideale per farlo\", afferma Sabine Haag, direttore generale del KHM-Museumsverband. \"Come museo, vogliamo dare alle persone di tutto il mondo l'opportunit\u00e0 di sperimentare digitalmente i nostri tesori artistici e culturali unici del KHM-Museumsverband in un modo di alto livello e accattivante - e non vediamo l'ora che scoprano gli originali con ancora pi\u00f9 entusiasmo durante la loro prossima visita in Austria.\"<\/p>\n<p class=\"paragraph-m\">L'idea di base \u00e8 tanto semplice quanto geniale: l'offerta delle singole istituzioni culturali viene riunita in un unico pacchetto digitale complessivo. \u201eDiscover Culture rende possibile la diffusione della cultura e dell\u2019arte a livello mondiale, motivo per cui inizieremo a breve la commercializzazione internazionale della piattaforma culturale\u201c, afferma Mario Brandm\u00fcller, responsabile dello sviluppo del progetto e direttore per la cultura, il turismo e le pubbliche relazioni della Fondazione Admont. La strada \u00e8 gi\u00e0 stata spianata: la piattaforma dispone gi\u00e0 ora dei diritti d\u2019immagine a livello internazionale.<\/p>\n<p class=\"paragraph-m\">Obiettivo dichiarato: \u201eQuesta piattaforma vuole diventare il Facebook delle realt\u00e0 culturali\u201c, afferma Thomas Fischbacher, responsabile dello sviluppo del progetto e CEO di LightCyde. Gi\u00e0 dopo pochi mesi \u201ele nostre visualizzazioni sono letteralmente esplose\u201c,  afferma Fischbacher. Non c\u2019\u00e8 da stupirsi, dopotutto Discover Culture (www.discover-culture.com) riunisce l\u2019offerta digitalizzata di rinomate istituzioni culturali e offre cos\u00ec un valore pubblicitario straordinario.<\/p>\n<p class=\"paragraph-m\">Anche padre Michael Robitschko conferma che i tempi sono maturi per un\u2019offerta culturale digitale: \u201eI musei non devono temere di perdere visitatori a causa delle visite guidate online. Anzi, al contrario. Grazie a questa opportunit\u00e0, riescono per la prima volta a raggiungere un pubblico che, solo a causa della distanza geografica, non avrebbero mai potuto raggiungere\u201c, sintetizza il responsabile culturale dell\u2019Abbazia di Admont. \u201eDiscover-culture \u00e8 un complemento perfetto alla visita in loco. La nuova piattaforma \u00e8 piuttosto un ponte virtuale verso l\u2019esperienza culturale reale\u201c, afferma padre Michael. I tour virtuali sono particolarmente adatti alla preparazione e al approfondimento delle visite in loco, poich\u00e9 l\u2019integrazione di informazioni interessanti tramite sequenze audio o video consente una trasmissione culturale e conoscitiva unica e completa.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\n\t<section class=\"firepress-section firepress-image-slider\"\n\t\tdata-firepress-image-slider\n\t\tdata-firepress-lightbox-group>\n\n\t\t<div class=\"firepress-image-slider__inner\">\n\t\t\t<div class=\"firepress-image-slider__viewport\">\n\t\t\t\t<div class=\"firepress-image-slider__track\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"378\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1-768x378.jpg\" class=\"firepress-image-slider__image\" alt=\"Abbazia di Admont MAECENAS 2022 1\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1-768x378.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1-300x148.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1-1024x504.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1-1536x756.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1-18x9.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"381\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2-768x381.jpg\" class=\"firepress-image-slider__image\" alt=\"Abbazia di Admont MAECENAS 2022 2\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2-768x381.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2-300x149.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2-1024x508.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2-1536x762.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2-18x9.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"491\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3-768x491.jpg\" class=\"firepress-image-slider__image\" alt=\"Abbazia di Admont MAECENAS 2022 3\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3-768x491.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3-300x192.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3-1024x655.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3-1536x982.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3-18x12.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"377\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-768x377.jpg\" class=\"firepress-image-slider__image\" alt=\"Abbazia di Admont MAECENAS 2022 4\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-768x377.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-300x147.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-1024x502.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-1536x754.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-18x9.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"388\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-768x388.jpg\" class=\"firepress-image-slider__image\" alt=\"Abbazia di Admont MAECENAS 2022 5\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-768x388.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-300x152.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-1024x517.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-1536x776.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-18x9.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"510\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-768x510.jpg\" class=\"firepress-image-slider__image\" alt=\"Abbazia di Admont MAECENAS 2022 6\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-768x510.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-300x199.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-1024x680.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-1536x1020.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-18x12.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"576\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7-768x576.jpg\" class=\"firepress-image-slider__image\" alt=\"Abbazia di Admont MAECENAS 2022 7\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7-768x576.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7-300x225.jpg 300w, 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decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-8-768x512.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-8-300x200.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-8-1024x682.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-8-1536x1023.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-8-18x12.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-8.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-9.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" 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\/>\n\t\t\t\t\t\t<\/g>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button type=\"button\"\n\t\t\t\t\tclass=\"firepress-image-slider__zoom\"\n\t\t\t\t\tdata-firepress-slider-zoom\n\t\t\t\t\taria-label=\"Bilder in der Galerie \u00f6ffnen\">\n\t\t\t\t\t<i class=\"fa-thin fa-plus\" aria-hidden=\"true\"><\/i>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button type=\"button\"\n\t\t\t\t\tclass=\"firepress-image-slider__arrow firepress-image-slider__arrow--next\"\n\t\t\t\t\tdata-firepress-slider-next\n\t\t\t\t\taria-label=\"N\u00e4chste Bilder anzeigen\">\n\t\t\t\t\t<svg class=\"firepress-image-slider__arrow-icon\" viewbox=\"0 0 60 18\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t\t\t\t<g fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"square\" stroke-miterlimit=\"10\">\n\t\t\t\t\t\t\t<path d=\"M1 9h58\" \/>\n\t\t\t\t\t\t\t<path d=\"M50.5 1 58.5 9l-8 8\" \/>\n\t\t\t\t\t\t<\/g>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/button>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\n\n\n\n\t<section class=\"firepress-section firepress-content\"\n\t\t\n\t\tdata-firepress-content\n\t\tdata-firepress-lightbox-group>\n\n\t\t<div class=\"firepress-content__inner\">\n\t\t\t<div class=\"firepress-content__grid firepress-content__grid--one-hundred\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"firepress-content__box firepress-content__box--one\">\n\n\t\t\t\t\t\t\t\t<div class=\"prose\"><h5 class=\"heading-m line line--red\">Altre dichiarazioni dei partner culturali:<\/h5>\n<p class=\"paragraph-m\"><em>Mag. Dr. Wolfgang Lamprecht (Responsabile della comunicazione aziendale, Bank Austria Kunstforum Wien): Essere migliori di Netflix<\/em><strong><br \/><\/strong>La sfida della mediazione artistica consiste, in generale, nel dover affermarsi come offerta in crescente concorrenza con altre proposte per il tempo libero. La mediazione artistica digitale deve inoltre affrontare la sfida di competere con le offerte digitali professionali dell\u2019industria dei media e dell\u2019intrattenimento. La soluzione pu\u00f2 essere trovata solo nella mediazione di contenuti di qualit\u00e0, unita alla possibilit\u00e0 di una partecipazione attiva del pubblico. Allo stesso tempo, i contenuti digitali \u2013 e in questo possiamo ora attingere alle esperienze del settore dei media \u2013 devono poter avere un costo. Con discover-culture, il Bank Austria Kunstforum Wien ha trovato un partner impegnato e altamente professionale che ci aiuta a sviluppare ulteriormente la mediazione digitale a un livello che appare unico nel suo genere. Insieme vogliamo fare nostro il postulato del teorico dell\u2019arte e dei media Peter Weibel: essere migliori di Netflix!<\/p>\n<p class=\"paragraph-m\"><em>Ulrich Graf Goess-Enzenberg (Castello di Tratzberg): Rivolgersi a un vasto pubblico<\/em><br \/>Il castello di Tratzberg amplia la sua attuale offerta per i visitatori, che comprende gi\u00e0 visite guidate con audioguida e un nuovo tour in realt\u00e0 virtuale 3D, con un\u2019ulteriore forma di divulgazione al passo con i tempi: i tour digitali tramite la piattaforma per musei e istituzioni culturali \u201ediscover-culture\u201c. Questa iniziativa mira a rivolgersi a un vasto pubblico oltre i confini regionali. In questo modo \u00e8 possibile raggiungere in anticipo e suscitare l\u2019interesse non solo dei potenziali visitatori del castello, ma anche dei giovani \u2013 particolarmente affini ai social media e a Internet \u2013 e degli appassionati del settore.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>","protected":false},"excerpt":{"rendered":"<p>Una \u201emigliore pratica \u2013 in tempi difficili dal punto di vista economico e culturale\u201c<\/p>","protected":false},"author":7,"featured_media":10539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-10537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kloster-aktuell"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stift Admont und LightCyde GmbH mit \u201eMaecenas\u201c geehrt - 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