{"id":11874,"date":"2021-07-09T12:00:00","date_gmt":"2021-07-09T10:00:00","guid":{"rendered":"https:\/\/stiftadmont.at\/?p=11874"},"modified":"2022-05-30T00:06:05","modified_gmt":"2022-05-29T22:06:05","slug":"cyfrowa-platforma-kulturalna-podbija-europe","status":"publish","type":"post","link":"https:\/\/stiftadmont.at\/pl\/blog\/digitale-kulturplattform-erobert-europa\/","title":{"rendered":"Cyfrowa platforma kulturalna podbija Europ\u0119"},"content":{"rendered":"<section class=\"firepress-section firepress-content\"\n\t\t\n\t\tdata-firepress-content\n\t\tdata-firepress-lightbox-group>\n\n\t\t<div class=\"firepress-content__inner\">\n\t\t\t<div class=\"firepress-content__grid firepress-content__grid--one-hundred\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"firepress-content__box firepress-content__box--one\">\n\n\t\t\t\t\t\t\t\t<div class=\"prose\"><h2 class=\"heading-xxl line line--gold\">Cyfrowa platforma kulturalna podbija Europ\u0119<\/h2>\n<p><strong>Pi\u0105tek, 9 lipca 2021 r.<\/strong><\/p>\n<p>Discover Culture zyska\u0142o r\u00f3wnie\u017c nowego silnego partnera w postaci Stowarzyszenia Muzeum KHM i jego wa\u017cnych kolekcji cesarskich. Wed\u0142ug dw\u00f3ch za\u0142o\u017cycieli platformy - Opactwa Benedyktyn\u00f3w w Admont i LightCyde GmbH - to udany pocz\u0105tek globalnego marketingu.<\/p>\n<p>\"Nadszed\u0142 w\u0142a\u015bciwy czas. Byli\u015bmy tego absolutnie pewni, gdy w lutym uruchomili\u015bmy cyfrow\u0105 platform\u0119 kulturaln\u0105, kt\u00f3ra w tej formie nie ma sobie r\u00f3wnych nigdzie na \u015bwiecie\" - m\u00f3wi opat Gerhard Hafner z benedykty\u0144skiego opactwa Admont. Ta ocena by\u0142a trafna: po zaledwie kilku miesi\u0105cach \"nasze ods\u0142ony dos\u0142ownie eksplodowa\u0142y\", potwierdza Thomas Fischbacher, kt\u00f3rego firma programistyczna \"LightCyde\" opracowa\u0142a platform\u0119. Nic dziwnego, poniewa\u017c Discover Culture (www.discover-culture.com) \u0142\u0105czy w sobie zdigitalizowane oferty renomowanych instytucji kulturalnych. \"Liczba naszych partner\u00f3w wzros\u0142a w ostatnich miesi\u0105cach, co mo\u017cna r\u00f3wnie\u017c przypisa\u0107 wyj\u0105tkowej warto\u015bci reklamowej. W ko\u0144cu tak szeroki zasi\u0119g mo\u017cna osi\u0105gn\u0105\u0107 tylko wtedy, gdy wiele instytucji kulturalnych po\u0142\u0105czy si\u0142y, jak ma to miejsce w przypadku Discover Culture\" - wyja\u015bnia Mario Brandm\u00fcller, dyrektor ds. turystyki, kultury i PR w Admont Abbey.<\/p>\n<p><strong>Nowy zawodnik wysokiego kalibru<\/strong><br \/>Stowarzyszenie Muzeum KHM to wysokiej klasy nowicjusz na platformie Discover Culture. Aby zainaugurowa\u0107 seri\u0119 film\u00f3w, od lata dost\u0119pna b\u0119dzie kr\u00f3tka wycieczka po Galerii Obraz\u00f3w Muzeum Historii Sztuki. W ci\u0105gu nast\u0119pnych kilku miesi\u0119cy odb\u0119d\u0105 si\u0119 kolejne wycieczki po Cesarskim Skarbcu w Wiedniu, Muzeum \u015awiata w Wiedniu i Cesarskim Muzeum Powoz\u00f3w w Sch\u00f6nbrunn, ze szczeg\u00f3lnym uwzgl\u0119dnieniem cesarzowej Sisi, a tak\u017ce wycieczka do zamku Ambras w Innsbrucku. Wszystkie wycieczki b\u0119d\u0105 dost\u0119pne w j\u0119zyku niemieckim, a tak\u017ce w zsynchronizowanej wersji w j\u0119zyku angielskim, rosyjskim, chi\u0144skim i japo\u0144skim.\u00a0<\/p>\n<p>Od po\u0142owy sierpnia u\u017cytkownicy Discover Culture mog\u0105 r\u00f3wnie\u017c spodziewa\u0107 si\u0119 specjalnego przedsmaku: wirtualna wycieczka po najwy\u017cszej klasy Sali Tycjana w Kunsthistorisches Museum wprowadzi ich w nastr\u00f3j przed du\u017c\u0105 wystaw\u0105 specjaln\u0105 \"Portret kobiety Tycjana\" jesieni\u0105 2021 roku.<\/p>\n<p>\"Jeste\u015bmy bardzo zainteresowani udost\u0119pnieniem naszej oferty cyfrowej mi\u0119dzynarodowej publiczno\u015bci, a platforma Discover Culture oferuje nam idealn\u0105 okazj\u0119 do tego\" - m\u00f3wi Sabine Haag, dyrektor generalna KHM-Museumsverband. \"Jako muzeum chcemy da\u0107 ludziom na ca\u0142ym \u015bwiecie mo\u017cliwo\u015b\u0107 cyfrowego poznania naszych wyj\u0105tkowych skarb\u00f3w sztuki i kultury w KHM-Museumsverband w wysokiej jako\u015bci i atrakcyjny spos\u00f3b - i czekamy na to, \u017ce odkryj\u0105 orygina\u0142y z jeszcze wi\u0119kszym entuzjazmem podczas nast\u0119pnej wizyty w Austrii\".<\/p>\n<p><strong>Rozpocz\u0119cie marketingu mi\u0119dzynarodowego<\/strong><br \/>Opr\u00f3cz licznych austriackich partnerstw, zawarto pierwsz\u0105 mi\u0119dzynarodow\u0105 wsp\u00f3\u0142prac\u0119 z ksi\u0105\u017c\u0119cym domem Schaumburg-Lippe. Zamek B\u00fcckeburg zostanie wkr\u00f3tce zwirtualizowany. Rezydencja arystokratycznej rodziny zostanie udost\u0119pniona online jako wirtualna wycieczka na platformie Discover Culture w nadchodz\u0105cych tygodniach. \"Widzimy ogromny potencja\u0142 w tym, \u017ce dzi\u0119ki najnowszym technologiom w sferze wirtualnej, odwiedzaj\u0105cy mog\u0105 do\u015bwiadczy\u0107 wcze\u015bniej nieosi\u0105galnych wra\u017ce\u0144. Wraz z platform\u0105 Discover Culture zwizualizowali\u015bmy przysz\u0142o\u015b\u0107 i cieszymy si\u0119, \u017ce mo\u017cemy by\u0107 cz\u0119\u015bci\u0105 tego post\u0119pu technologicznego. Wierzymy, \u017ce odwiedzaj\u0105cy nasze wycieczki mog\u0105 teraz regularnie i natychmiastowo do\u015bwiadcza\u0107 zamku B\u00fcckeburg, co by\u0142oby trudne lub nawet niemo\u017cliwe w prawdziwym \u017cyciu. To sprawia, \u017ce nasz dom rodzinny jest jednym z pierwszych z wielu t\u0142a dla niesko\u0144czonych mo\u017cliwo\u015bci, z kt\u00f3rymi mo\u017ce rywalizowa\u0107 tylko nasza w\u0142asna kreatywno\u015b\u0107\" - m\u00f3wi SHD Donatus Erbprinz zu Schaumburg-Lippe.<\/p>\n<p>Pierwszy krok poza granice Austrii zako\u0144czy\u0142 si\u0119 zatem sukcesem. Drzwi na rynek europejski s\u0105 teraz otwarte, a Opactwo Benedyktyn\u00f3w Admont i LightCyde GmbH ju\u017c realizuj\u0105 nowe cele, jak podkre\u015blaj\u0105 Thomas Fischbacher i Mario Brandm\u00fcller: \"Discover Culture umo\u017cliwia komunikacj\u0119 kulturaln\u0105 na ca\u0142ym \u015bwiecie, dlatego wkr\u00f3tce rozpoczniemy sprzeda\u017c platformy kulturalnej na arenie mi\u0119dzynarodowej\". \u015acie\u017cka zosta\u0142a ju\u017c przetarta: platforma posiada ju\u017c mi\u0119dzynarodowe prawa do wizerunku.<\/p>\n<p><strong>Ogromny potencja\u0142<br \/><\/strong>Po Europie firma planuje skupi\u0107 si\u0119 bardziej na rynkach azjatyckich i ameryka\u0144skich. Prognozy s\u0105 dobre: badania Goldman Sachs, globalnej firmy zajmuj\u0105cej si\u0119 bankowo\u015bci\u0105 inwestycyjn\u0105 i papierami warto\u015bciowymi, zak\u0142adaj\u0105, \u017ce do 2025 r. rzeczywisto\u015b\u0107 wirtualna i rozszerzona stan\u0105 si\u0119 rynkiem o ogromnym potencjale.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\n\t<section class=\"firepress-section firepress-image-slider\"\n\t\tdata-firepress-image-slider\n\t\tdata-firepress-lightbox-group>\n\n\t\t<div class=\"firepress-image-slider__inner\">\n\t\t\t<div class=\"firepress-image-slider__viewport\">\n\t\t\t\t<div class=\"firepress-image-slider__track\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img 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https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-9-300x149.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-9-1024x510.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-9-1536x765.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-9-18x9.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-9.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-8.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"512\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-8-768x512.jpg\" 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https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-1024x680.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-1536x1020.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-18x12.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"388\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-768x388.jpg\" class=\"firepress-image-slider__image\" alt=\"Opactwo Admont MAECENAS 2022 5\" loading=\"lazy\" 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