{"id":10537,"date":"2022-05-05T12:00:00","date_gmt":"2022-05-05T10:00:00","guid":{"rendered":"https:\/\/stiftadmont.at\/?p=10537"},"modified":"2026-10-13T10:12:55","modified_gmt":"2026-10-13T08:12:55","slug":"samostan-admont-in-podjetje-lightcyde-gmbh-sta-prejela-nagrado-maecenas","status":"publish","type":"post","link":"https:\/\/stiftadmont.at\/sl\/blog\/stift-admont-und-lightcyde-gmbh-mit-maecenas-geehrt\/","title":{"rendered":"Samostan Admont in podjetje LightCyde GmbH sta prejela nagrado \u201eMaecenas\u201c"},"content":{"rendered":"<section class=\"firepress-section firepress-content\"\n\t\t\n\t\tdata-firepress-content\n\t\tdata-firepress-lightbox-group>\n\n\t\t<div class=\"firepress-content__inner\">\n\t\t\t<div class=\"firepress-content__grid firepress-content__grid--one-half\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"firepress-content__box firepress-content__box--one\">\n\n\t\t\t\t\t\t\t\t<div class=\"prose\"><h2 class=\"heading-xxl line line--gold\">Samostan Admont in podjetje LightCyde GmbH sta prejela nagrado \u201eMaecenas\u201c<\/h2>\n<p class=\"paragraph-m\"><strong>\u010cetrtek, 5. maj 2022<\/strong><\/p>\n<p class=\"paragraph-m\">Benediktinski samostan Admont in podjetje LightCyde sta s kulturno platformo \u201ediscover-culture\u201c dosegla \u00bbnajbolj\u0161o prakso \u2013 v gospodarsko in kulturno zahtevnih \u010dasih\u00ab, zaradi \u010desar sta v isti kategoriji prejela tudi avstrijsko nagrado MAECENAS za sponzorstvo umetnosti in kulture.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"firepress-content__box firepress-content__box--two\">\n\n\t\t\t\t\t<div class=\"firepress-content__media\" data-firepress-sticky>\n\t\t\t\t<figure class=\"firepress-content__figure\">\n\t\t\t\t\t<img width=\"1024\" height=\"683\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-1024x683.jpg\" class=\"firepress-content__image\" alt=\"Admont Abbey MAECENAS 2022 \u00a9picturesborn scaled\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-1024x683.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-300x200.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-768x512.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-1536x1024.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-2048x1365.jpg 2048w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-18x12.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-\u00a9picturesborn-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\n\n\n\n\t<section class=\"firepress-section firepress-content\"\n\t\t\n\t\tdata-firepress-content\n\t\tdata-firepress-lightbox-group>\n\n\t\t<div class=\"firepress-content__inner\">\n\t\t\t<div class=\"firepress-content__grid firepress-content__grid--one-hundred\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"firepress-content__box firepress-content__box--one\">\n\n\t\t\t\t\t\t\t\t<div class=\"prose\"><p class=\"paragraph-m\"><strong>Gospodarstvo za umetnost. <\/strong>Sponzorstvo kulture v kriznih \u010dasih pridobi poseben pomen. To je trend, ki ga nagrada Maecenas \u0161e enkrat poudarja. 6. maja 2022 ga je neodvisni gospodarski odbor \u201eInitiativen Wirtschaft f\u00fcr Kunst\u201c v sodelovanju z ORF-om \u017ee 32. krat podelil za spodbujanje tistih umetni\u0161kih projektov, ki brez te podpore ne bi mogli biti uresni\u010deni. V kategoriji \u201eNajbolj\u0161e prakse \u2013 v gospodarsko in kulturno zahtevnih \u010dasih\u201c sta bila z nagrado Maecenas nagrajena benediktinski samostan Admont in podjetje LightCyde GmbH za kulturno platformo discover-culture.com. \u201ePonosni smo, da smo postavili \u0161e en inovativen mejnik na podro\u010dju kulture, saj je posredovanje vere, kulture in znanja osrednja skrb na\u0161e ustanove,\u201c pravi mag. Gerhard Hafner OSB, opat benediktinskega samostana Admont.<\/p>\n<p class=\"paragraph-m\">Digitalna platforma za globalno povezovanje razli\u010dnih kulturnih ustanov je bila razvita v sodelovanju z agencijo LightCyde, ki se ukvarja z digitalizacijo in spletnim tr\u017eenjem ter ima sede\u017e v Schladmingu. Platforma je za\u010dela delovati \u0161ele pred nekaj meseci, a \u017ee zdaj se lahko pohvali z uglednimi \u010dlani. Med njimi so: celotna muzejsko zdru\u017eenje KHM, ki vklju\u010duje kulturne veljake, kot so Muzej umetnostne zgodovine na Dunaju, zakladnica v Hofburgu in Cesarski vozni park, Bank Austria Kunstforum, samostan Admont, samostan Wilten, samostan Rein, vila Trapp (dom dru\u017eine iz filma \u00bbZvok glasbe\u00ab), grad Tratzberg in na primer tudi grad Hochosterwitz. Z vizualizacijo gradu B\u00fcckeburg je discover-culture prvi\u010d uspelo prodreti tudi izven Avstrije.<\/p>\n<p class=\"paragraph-m\">\u017de nekaj mesecev uporabnike aplikacije Discover Culture \u010daka \u0161e poseben vrhunec: 3D-ogled Tizianove dvorane v Muzeju umetnostne zgodovine.<\/p>\n<p class=\"paragraph-m\">\"Izjemno si \u017eelimo, da bi bila na\u0161a digitalna ponudba dostopna mednarodnemu ob\u010dinstvu, in platforma Discover Culture nam ponuja idealno prilo\u017enost za to,\" pravi Sabine Haag, generalna direktorica KHM-Museumsverband. \"Kot muzej \u017eelimo ljudem po vsem svetu omogo\u010diti, da na visokokakovosten in privla\u010den na\u010din digitalno do\u017eivijo na\u0161e edinstvene umetni\u0161ke in kulturne zaklade v zdru\u017eenju KHM-Museumsverband - in veselimo se, da bodo ob naslednjem obisku Avstrije \u0161e bolj navdu\u0161eno odkrivali izvirnike.\"<\/p>\n<p class=\"paragraph-m\">Osnovna ideja je prav tako preprosta kot genialna: ponudba posameznih kulturnih institucij se zdru\u017ei v skupni digitalni paket. \u201eDiscover Culture omogo\u010da svetovno posredovanje kulture in umetnosti, zato bomo kmalu za\u010deli z mednarodnim tr\u017eenjem te kulturne platforme,\u201c pravi Mario Brandm\u00fcller, razvijalec projekta in vodja oddelka za kulturo, turizem in odnose z javnostmi v fundaciji Stift Admont. Pot do tega je \u017ee utrjena: platforma \u017ee zdaj razpolaga z mednarodnimi avtorskimi pravicami za slike.<\/p>\n<p class=\"paragraph-m\">Izra\u017eeni cilj: \u201eTa platforma naj bi postala nekak\u0161en Facebook za kulturne ustanove,\u201c pravi Thomas Fischbacher, razvijalec projekta in izvr\u0161ni direktor podjetja LightCyde. \u017de po nekaj mesecih \u201eso se \u0161tevilo ogledov na\u0161ih strani dobesedno eksplodiralo\u201c, pravi Fischbacher. Ni \u010dudno, saj Discover Culture (www.discover-culture.com) zdru\u017euje digitalizirano ponudbo uglednih kulturnih institucij in s tem ponuja izjemno ogla\u0161evalsko vrednost.<\/p>\n<p class=\"paragraph-m\">Tudi pater Michael Robitschko potrjuje, da je \u010das zrel za digitalno kulturno ponudbo: \u201eMuzeji se ne smejo bati, da bodo zaradi spletnih ogledov izgubili obiskovalce. Prav nasprotno. S to mo\u017enostjo prvi\u010d pridobijo ob\u010dinstvo, ki ga zaradi geografske oddaljenosti sami nikoli ne bi dosegli,\u201c pojasnjuje kulturni predstavnik samostana Admont. \u201eDiscover-culture je odli\u010dno dopolnilo k obisku na kraju samem. Nova platforma je pravzaprav virtualni most do resni\u010dnega kulturnega do\u017eivetja,\u201c pravi pater Michael. Virtualni ogledi so \u0161e posebej primerni za pripravo na obisk na kraju samem in za njegovo nadaljnje obdelovanje, saj z vklju\u010ditvijo zanimivih informacij prek avdio- ali videoposnetkov omogo\u010dajo edinstveno in obse\u017eno posredovanje kulture in znanja.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\n\t<section class=\"firepress-section firepress-image-slider\"\n\t\tdata-firepress-image-slider\n\t\tdata-firepress-lightbox-group>\n\n\t\t<div class=\"firepress-image-slider__inner\">\n\t\t\t<div class=\"firepress-image-slider__viewport\">\n\t\t\t\t<div class=\"firepress-image-slider__track\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"378\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1-768x378.jpg\" class=\"firepress-image-slider__image\" alt=\"Opatija Admont MAECENAS 2022 1\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1-768x378.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1-300x148.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1-1024x504.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1-1536x756.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1-18x9.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-1.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"381\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2-768x381.jpg\" class=\"firepress-image-slider__image\" alt=\"Opatija Admont MAECENAS 2022 2\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2-768x381.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2-300x149.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2-1024x508.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2-1536x762.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2-18x9.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-2.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"491\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3-768x491.jpg\" class=\"firepress-image-slider__image\" alt=\"Opatija Admont MAECENAS 2022 3\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3-768x491.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3-300x192.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3-1024x655.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3-1536x982.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3-18x12.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-3.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"377\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-768x377.jpg\" class=\"firepress-image-slider__image\" alt=\"Opatija Admont MAECENAS 2022 4\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-768x377.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-300x147.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-1024x502.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-1536x754.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4-18x9.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-4.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"388\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-768x388.jpg\" class=\"firepress-image-slider__image\" alt=\"Opatija Admont MAECENAS 2022 5\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-768x388.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-300x152.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-1024x517.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-1536x776.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5-18x9.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-5.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"510\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-768x510.jpg\" class=\"firepress-image-slider__image\" alt=\"Admont Abbey MAECENAS 2022 6\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-768x510.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-300x199.jpg 300w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-1024x680.jpg 1024w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-1536x1020.jpg 1536w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6-18x12.jpg 18w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-6.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"firepress-image-slider__slide\"\n\t\t\t\t\t\t\tdata-firepress-lightbox\n\t\t\t\t\t\t\tdata-full=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7.jpg\">\n\t\t\t\t\t\t\t<div class=\"firepress-image-slider__media\">\n\t\t\t\t\t\t\t\t<img width=\"768\" height=\"576\" src=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7-768x576.jpg\" class=\"firepress-image-slider__image\" alt=\"Admont Abbey MAECENAS 2022 7\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7-768x576.jpg 768w, https:\/\/stiftadmont.at\/wp-content\/uploads\/Stift-Admont-MAECENAS-2022-7-300x225.jpg 300w, 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type=\"button\"\n\t\t\t\t\tclass=\"firepress-image-slider__zoom\"\n\t\t\t\t\tdata-firepress-slider-zoom\n\t\t\t\t\taria-label=\"Bilder in der Galerie \u00f6ffnen\">\n\t\t\t\t\t<i class=\"fa-thin fa-plus\" aria-hidden=\"true\"><\/i>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button type=\"button\"\n\t\t\t\t\tclass=\"firepress-image-slider__arrow firepress-image-slider__arrow--next\"\n\t\t\t\t\tdata-firepress-slider-next\n\t\t\t\t\taria-label=\"N\u00e4chste Bilder anzeigen\">\n\t\t\t\t\t<svg class=\"firepress-image-slider__arrow-icon\" viewbox=\"0 0 60 18\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t\t\t\t<g fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"square\" stroke-miterlimit=\"10\">\n\t\t\t\t\t\t\t<path d=\"M1 9h58\" \/>\n\t\t\t\t\t\t\t<path d=\"M50.5 1 58.5 9l-8 8\" \/>\n\t\t\t\t\t\t<\/g>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/button>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\n\n\n\n\t<section class=\"firepress-section firepress-content\"\n\t\t\n\t\tdata-firepress-content\n\t\tdata-firepress-lightbox-group>\n\n\t\t<div class=\"firepress-content__inner\">\n\t\t\t<div class=\"firepress-content__grid firepress-content__grid--one-hundred\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"firepress-content__box firepress-content__box--one\">\n\n\t\t\t\t\t\t\t\t<div class=\"prose\"><h5 class=\"heading-m line line--red\">Nadaljnje izjave kulturnih partnerjev:<\/h5>\n<p class=\"paragraph-m\"><em>Mag. dr. Wolfgang Lamprecht (vodja oddelka za korporativno komuniciranje, Bank Austria Kunstforum Wien): Biti bolj\u0161i od Netflixa<\/em><strong><br \/><\/strong>Izziv umetnostnega posredovanja na splo\u0161no ti\u010di v tem, da se mora kot ponudba vedno bolj uspe\u0161no kosati z drugimi ponudbami za prosti \u010das. Digitalno umetnostno posredovanje pa se mora poleg tega spoprijeti tudi s konkurenco profesionalnih digitalnih ponudb medijske in zabavne industrije. Re\u0161itev je mogo\u010de najti le v posredovanju vsebinske kakovosti, povezane z mo\u017enostjo aktivnega sodelovanja ob\u010dinstva. Hkrati pa mora biti digitalna vsebina \u2013 in pri tem se lahko opremo na ustrezne izku\u0161nje medijske industrije \u2013 pla\u010dljiva. Z discover-culture je Bank Austria Kunstforum Wien na\u0161el zavzetega in visoko profesionalnega partnerja, ki nam pomaga nadalje razvijati digitalno posredovanje na ravni, ki je o\u010ditno edinstvena. Skupaj \u017eelimo prevzeti postulat umetnostnega in medijskega teoretika Petra Weibela: biti bolj\u0161i od Netflixa!<\/p>\n<p class=\"paragraph-m\"><em>Ulrich Graf Goess-Enzenberg (grad Tratzberg): Nagovarjanje \u0161iroke javnosti<\/em><br \/>Grad Tratzberg svojo dosedanjo ponudbo za obiskovalce, ki vklju\u010duje vodenja z avdio vodniki ter nov 3D-ogled v virtualni resni\u010dnosti, dopolnjuje \u0161e z eno sodobno obliko posredovanja v obliki digitalnih ogledov prek platforme za muzeje in kulturne ustanove \u201ediscover-culture\u201c. S to mo\u017enostjo \u017eelijo nagovoriti \u0161iroko ob\u010dinstvo prek dr\u017eavnih meja. Na ta na\u010din lahko vnaprej dose\u017eejo tudi potencialne obiskovalce gradu, mlade, ki so \u0161e posebej povezani z dru\u017ebenimi mediji in internetom, ter strokovno zainteresirane in tako vzbudijo njihovo zanimanje.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>","protected":false},"excerpt":{"rendered":"<p>\u201eNajbolj\u0161e prakse \u2013 v gospodarsko in kulturno zahtevnih \u010dasih\u201c<\/p>","protected":false},"author":7,"featured_media":10539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-10537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kloster-aktuell"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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