{"id":4355,"date":"2021-06-24T14:25:28","date_gmt":"2021-06-24T12:25:28","guid":{"rendered":"https:\/\/stiftadmont.at\/?p=4355"},"modified":"2023-04-27T08:54:02","modified_gmt":"2023-04-27T06:54:02","slug":"kulturno-trzenje","status":"publish","type":"post","link":"https:\/\/stiftadmont.at\/sl\/blog\/kulturmarketing\/","title":{"rendered":"Kulturno tr\u017eenje"},"content":{"rendered":"<section id='lightpress__section--block_60fffaafe5552' class='lightpress__section--default-section-space lightpress__section lightpress__section--content'><div class=\"content__inner\"\n         x-init=\"initContentBlockAnim($el)\">\n        \n    <div class=\"content__grid content__grid\">\n                                            <div class=\"content__box content__box--one-hundred\"\n                 style=\"\">\n                                \n                \n                                            <div class=\"prose\"><h2 class=\"heading-xxl line line--gold\">Mednarodni preboj na podro\u010dju kulturnega tr\u017eenja<\/h2>\n<p class=\"paragraph-m\">Sodelovanje z zunanjim ministrstvom odpira vrata najve\u010dje samostanske knji\u017enice na svetu in Muzeja sodobne umetnosti v opatiji Admont.<\/p>\n<p class=\"paragraph-m\">To je sodelovanje, ki bi te\u017eko bilo bolj veli\u010dastno. Avstrijski kulturni forumi vklju\u010dujejo samostansko knji\u017enico v Admontu in posebno razstavo v Muzeju sodobne umetnosti v globalno predstavitev avstrijske umetnosti in kulture. Virtualni ogled kulturnega bisera bo dva dni konec junija in v za\u010detku julija na voljo na spletnih straneh in kanalih dru\u017ebenih medijev osrednjih sredi\u0161\u010d avstrijskega kulturnega delovanja v dr\u017eavah, kot so Indija, Italija, Kanada, \u010ce\u0161ka, Tur\u010dija, Belgija, Romunija in Nem\u010dija: Muzej v opatiji Admont tako deluje kot ambasador avstrijskega kulturnega prostora. Eden od razlogov za to je raznolikost umetni\u0161kih in kulturnih zakladov, ki so zna\u010dilni za zasebni muzej na Zgornjem \u0160tajerskem. \"V muzeju opatije Admont je na ogled umetnost od srednjega veka do dana\u0161njih dni. V Avstriji smo bili pionirji pri spodbujanju dialoga med staro in novo umetnostjo. Za ta pristop smo prejeli tudi avstrijsko muzejsko nagrado,\" pravi opat Gerhard Hafner. V skladu z geslom \"Naj \u017eivi raznolikost\" bo Muzej sodobne umetnosti mogo\u010de obiskati tudi virtualno prek avstrijskega kulturnega foruma.<\/p>\n<h4 class=\"heading-l\">Specializirana programska oprema za interaktivno izku\u0161njo<\/h4>\n<p class=\"paragraph-m\">Vendar je ogled muzeja v virtualnem prostoru mogo\u010d le z zapleteno programsko opremo. Benediktinska opatija in podjetje LightCyde iz Schladminga sta februarja zagnali platformo www.discover-culture.com. Po besedah Maria Brandm\u00fcllerja, vodje oddelka za kulturo, turizem in tr\u017eenje v opatiji Admont, ta zdru\u017euje storitve opatijskega muzeja in drugih kulturnih ustanov v enoten digitalni paket. Iz tega bogastva sta bila zdaj za mednarodno predstavitev izbrana virtualna ogleda najve\u010dje samostanske knji\u017enice na svetu in Muzeja sodobne umetnosti: \"\u0160tevilne mo\u017enosti in izjemna kakovost, ki dale\u010d presega obi\u010dajne 3D-predstavitve, so navdu\u0161ujo\u010de. Zato smo veseli, da lahko to posebno izku\u0161njo prek avstrijskih kulturnih forumov ponudimo po vsem svetu,\" pravi veleposlanica Dr. Teresa Indjein, vodja oddelka za mednarodne kulturne zadeve na ministrstvu za evropske in mednarodne zadeve. Programsko opremo je razvilo zgornje\u0161tajersko podjetje LightCyde, ki \u017ee nekaj mesecev po uradni predstavitvi nove platforme dela na nadaljnjem razvoju: \"Ogledi strani \u017ee zdaj rastejo, kar pripisujemo izjemni virtualizaciji in \u0161tevilnim dodatnim funkcijam pri ogledih,\" pravi \u0161ef podjetja LightCyde Thomas Fischbacher. V prihodnjih tednih namerava strokovnjak za programsko opremo predstaviti nadaljnji razvoj platforme, ki bo virtualnim gostom ponudil \u0161e ve\u010d mo\u017enosti.<\/p>\n<h4 class=\"heading-l\">Prilo\u017enost za turizem v te\u017eavah<\/h4>\n<p class=\"paragraph-m\">\"Vendar pa digitalni ogled muzeja nikakor ne more nadomestiti obiska na kraju samem. Prej predstavlja most do resni\u010dnega kulturnega do\u017eivetja,\" poudarja Franz Pichler, ekonomski direktor opatije, ki v globalni predstavitvi opatijskega muzeja vidi prilo\u017enost za celoten \u0161tajerski turizem. \"S pove\u010devanjem svetovnega ugleda benediktinskega samostana bo \u0160tajerska kot turisti\u010dna destinacija zagotovo postala pomembnej\u0161a,\" pravi Pichler. \u0160tajerska ima tradicionalno visok dele\u017e doma\u010dih gostov, ki zna\u0161a pribli\u017eno 64 odstotkov. Mednarodna prisotnost benediktinske opatije lahko kmalu vzbudi tudi zanimanje tujih gostov za po\u010ditnice na \u0160tajerskem.<\/p>\n<p>\u00a0<\/p>\n<\/div>\n                    \n                            <\/div>\n        \n            <\/div>\n<\/div>\n\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Admont Abbey dose\u017ee mednarodni preboj na podro\u010dju kulturnega tr\u017eenja. <\/p>","protected":false},"author":7,"featured_media":1967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"class_list":["post-4355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-einrichtungen-aktuell"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kulturmarketing - Stift Admont<\/title>\n<meta name=\"description\" content=\"Lesen Sie aktuelle Informationen zum Thema Kulturmarketing und vieles mehr aus dem Konvent und der Pfarre Admont.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stiftadmont.at\/sl\/blog\/kulturno-trzenje\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kulturmarketing\" \/>\n<meta property=\"og:description\" content=\"Lesen Sie aktuelle Informationen zum Thema Kulturmarketing und vieles mehr aus dem Konvent und der Pfarre Admont.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stiftadmont.at\/sl\/blog\/kulturno-trzenje\/\" \/>\n<meta property=\"og:site_name\" content=\"Stift Admont\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-24T12:25:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-27T06:54:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stiftadmont.at\/wp-content\/uploads\/bibliothek_photocredit_ernst_reichenfelser-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1713\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mario Brandm\u00fcller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mario Brandm\u00fcller\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/stiftadmont.at\/blog\/kulturmarketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/stiftadmont.at\/blog\/kulturmarketing\/\"},\"author\":{\"name\":\"Mario Brandm\u00fcller\",\"@id\":\"https:\/\/stiftadmont.at\/#\/schema\/person\/30535548b241d5f33a2e8b839db11869\"},\"headline\":\"Kulturmarketing\",\"datePublished\":\"2021-06-24T12:25:28+00:00\",\"dateModified\":\"2023-04-27T06:54:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/stiftadmont.at\/blog\/kulturmarketing\/\"},\"wordCount\":1,\"image\":{\"@id\":\"https:\/\/stiftadmont.at\/blog\/kulturmarketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/stiftadmont.at\/wp-content\/uploads\/bibliothek_photocredit_ernst_reichenfelser-scaled.jpg\",\"articleSection\":[\"Einrichtungen aktuell\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/stiftadmont.at\/blog\/kulturmarketing\/\",\"url\":\"https:\/\/stiftadmont.at\/blog\/kulturmarketing\/\",\"name\":\"Kulturmarketing - 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