Creative marketing ideas and artificial intelligence are opening up new ways of getting people excited about culture.
With creative support from artificial intelligence, modern short clips are being produced for the Natural History Museum and the world’s largest monastery library, primarily for use on social media. They attract attention, spark curiosity and invite families, children and culture enthusiasts to visit Admont Abbey. Animals are brought to life in an entertaining way, demonstrating that a visit to the museum is exciting, full of surprises and packed with unforgettable experiences.
„We want to inspire people with our cultural offerings and show that tradition and innovation complement each other perfectly. The clips created with the help of AI are a modern marketing tool that enables us to reach new audiences, particularly on social media, and whet their appetite for a visit. Anyone who visits us will experience far more than just impressive exhibitions – our abbey library and our diverse museums are vibrant places full of discoveries for the whole family,“, said Mario Brandmüller, the museum’s Financial Director and Head of Marketing at Admont Abbey
