Innovation in the marketing of Admont Abbey
Beautiful websites, high-quality images and videos as well as well-written texts are an important basis for successful communication today. However, it is at least as important that this content can also be found in the digital space - not only via traditional search engines such as Google, but increasingly also via AI-supported systems such as Alexa, Siri, ChatGPT, Google AI, CoPilot and many other applications.
Admont Abbey has been working intensively on optimising its online visibility for several years and has also been working on new, future-oriented approaches in the field of artificial intelligence for some time. The aim is to make content optimally accessible and understandable not only for humans, but also for digital assistance systems and AI models.
Two strategic priorities are at the centre of this:
1. Improvement and scaling of SEO processes through AI
Search engine optimisation (SEO) ensures that content appears as high up as possible on Google & Co. Artificial intelligence is used to make these processes more efficient, faster and more effective.
For example, metadata such as page titles and descriptions - i.e. the texts that users see in Google search results - are already optimised with AI support for particularly high-traffic and relevant search terms. These AI-supported processes are now firmly integrated into the ongoing SEO process.
2. GEO - targeted optimisation for AI response systems (LLMs)
In addition to traditional search engines, so-called Large Language Models (LLMs) such as ChatGPT, CoPilot or Google AI are becoming increasingly important. The aim of Generative Engine Optimisation (GEO) is to increase the probability that such systems will use reliable content from Admont Abbey when providing answers.
In concrete terms, this means that the stiftadmont.at website contains specially structured content that AI systems prefer to read and process in order to provide well-founded answers to questions. This makes Admont Abbey an attractive source of information for these systems - more attractive than websites that do not use this form of optimisation.
As with classic search engine optimisation, there is no guarantee of actually being used as a source. However, the aim is to create the best possible conditions and opportunities and leave the rest of the process - as with Google or ChatGPT - to the respective systems.
With this strategic approach, Admont Abbey is positioning itself early on in a rapidly growing future field and ensuring that its content remains visible, relevant and findable even in an increasingly AI-influenced digital world.
