No fewer than two marketing and communications projects have been nominated for the „Styrian Regional Prize for Outstanding Communications Projects and Public Relations“ organised by the Styrian Chamber of Commerce (WKO Steiermark).
The nominated projects are:
- „Schools Do Marketing“ – Stiftsgymnasium Admont
- „The world’s largest abbey library and museum at Admont Abbey: history presented in an innovative way“
We would be very grateful if you could support us by casting your vote every day during the public voting.
Here’s how the voting works (by the way: you can vote once a day in each category!):
1. Go to the voting website: https://voting.pr-panther.com/
2. Register your own email address.
3. Click on the confirmation link sent to you by email.
4. Click on „Project Voting“ and then select the relevant category:
o „Science, Research, Education“ – for the project by Admont Abbey Grammar School (at the very bottom of the list).
o „Tourism, Sport, Leisure“ – for the project „The World’s Largest Monastic Library and Museum at Admont Abbey“ (at the very bottom of the list)..
Public voting closes on 10 August 2026.
Thank you very much for your support!
Project 1: Admont Abbey School – Communication throughout the educational journey
The aim of the PR and communications initiatives was to attract new pupils to the Stiftsgymnasium Admont despite a declining population, and to position the school as an attractive educational institution.
To this end, an integrated communications strategy was implemented to cover the entire decision-making journey of pupils and parents. Social media, online campaigns and traditional media relations were specifically linked together to build awareness and trust.
At the same time, all touchpoints – from the initial information to registration – have been optimised.
The communication strategy was consistently geared towards the target groups’ decision-making process: providing authentic insights into everyday school life and addressing individual interests in a targeted manner.
Project 2: The world-class monastery library and museum at Admont Abbey: Communicating history in an innovative way.
How can cultural institutions of international standing be presented in a contemporary way and reach new target audiences? This was the focus of the communications strategy for the monastery library and museum at Admont Abbey. The initiatives combined traditional media relations with innovative creative formats and high-profile partnerships. Rather than purely informative communication, extraordinary presentations were created that had an impact far beyond the region. The inclusion of the monastery library in the intro clip for Bulgaria’s Eurovision Song Contest entry attracted international attention.
In addition, new digital approaches were created using AI-powered visualisations to reinterpret the library and museum for social media.
