MARVEL, COCA COLA AND PEN ADMONT
Wednesday, 27 September 2023
Star photographers at a shoot in the monastery library
The world elite of photographic art met for a joint shoot in Admont's Abbey Library. The Kando trip was organised by camera specialist SONY.
He has already had the action heroes from Marvel in front of his lens: Sven Germann was one of 30 photographers who took part in SONY's Kando trip. The destination of the joint workshop for the photographic art elite: the Admont Abbey Library. The world's largest monastery library was chosen because of "its beauty, size, impressive structures and fine details. This combination offers a multitude of exciting perspectives and opportunities for photographers and videographers. This historic location has a very special atmosphere that inspires creative people," says Mathias Kniepeiss, head of the SONY photo shoot and award-winning photographer. Daniel Gossmann, who has modelled for stars such as George Clooney, Conchita Wurst and Silvia Schneider, and the award-winning SONY Ambassador Carmen Huter were also present. With her 163,000 followers, she shares photos of real places of longing - now including the Admont Abbey Library. Kando Trip participant Stefan Leitner is no newcomer to the Gesäuse. The star photographer has already worked for Coca Cola, FIFA, BMW, Red Bull and also for the Gesäuse and Admont Abbey.
The power of creativity and technology
No fewer than 19 models - four monks and 15 employees of the Benedictine monastery - were skilfully staged on set by choreographer Conny Aitzetmüller. One of the models was Mario Brandmüller, Head of PR, Culture and Tourism at Admont Abbey. For him, the SONY Ambassadors photo shoot was "an incredible experience", as he says. "Although all the participants had a similar starting point, it's amazing to see how different the photos turned out," says Brandmüller. In addition to the different cameras and lenses, the creativity of the participants and the special location of the shoot were also decisive factors, because "where technology meets history, magic is created in the form of unique works," enthuses workshop leader Mathias Kniepeiss. Organiser SONY is also pleased with the result: "Our goal at SONY is to fill the world with emotion through the power of creativity and technology. Collaboration with professionals in the photo and video sector plays an important role for us in achieving this goal. Because their ideas, visions and stories move people," says Olaf Emmerich, Marketing Head SONY Switzerland and Austria.
Infobox: The term "KANDO" comes from the Japanese and means something like "emotional connection" or "Deep impressions". The "KANDO moment" is a strong emotional response triggered by a product, experience or interaction that touches a person on a deep level and creates a lasting impression and a sense of connection with the brand.
"Our goal of filling the world with emotion, or Kando, drives us to work with creators. Their ideas, visions and stories move people", Kenichiro Yoshida / Press conference for CES® 2023
