The museum at Admont Abbey is opening a new chapter - one in which history is not only told, but can be experienced.
With innovative marketing channels, state-of-the-art artificial intelligence and creative collaboration with the Rubikon agency from Graz, we are bringing the Natural History Museum to new life. Animated photos and AI-supported videos make the seemingly impossible a reality:
Butterflies begin to fly, crocodiles start to move, rabbits run through the scenery - and suddenly children ride through the museum on a majestic stag full of wonder. The museum becomes the stage for a fascinating, living world. Inspired by the magic of „Night at the Museum“ and the „School of Magical Animals“, fiction and reality as well as past and present merge into an impressive overall experience. The museum is no longer just viewed - it is encountered by its visitors.
History breathes, nature moves, knowledge is conveyed emotionally, playfully and tangibly - especially for the youngest guests.
We see artificial intelligence not as an end in itself, but as an opportunity for further development: it enables us to convey exciting museum content in a contemporary way, arouse curiosity and rethink the museum as a lively learning and experience space. As a result, our entire appearance gains dynamism, depth and charisma.
Franz Pichler, Economic Director of Admont Abbey, emphasises this path: „Admont Abbey stands for cross-company and cross-divisional innovation. Our employees develop projects with foresight - artificial intelligence is an important part of our continuous development. It helps us to optimise processes, make targeted use of modern innovations and work ahead of the times in many areas.“
Mario Brandmüller, economic director of the museum and head of tourism and communication at Admont Abbey, summarises this vision in a nutshell: „For us, a museum is not a static place, but a living space. Marketing needs to be rethought today - contemporary, bold and ahead of its time. When tradition meets innovation, new opportunities arise to bring history to life and inspire people in the long term.“
In addition, emphasises Michael Richter-Grall, artistic director of the museum: „Contemporary art and cultural education always needs new approaches. Our aim is to convey content, especially from areas that are perhaps not yet so visible, in a lively way - especially for children. As a museum, we have a clear educational mission to arouse curiosity and create lasting enthusiasm for art, culture and the natural world around us.“
Bernd Maier, Managing Director of the Rubikon agency, looks back on the collaboration: „Our collaboration with Admont Abbey has been characterised by trust, openness and innovation for many years. Together, projects are created that are ahead of their time and offer space for many new ideas. The AI-supported revitalisation of the museum is also a real milestone in marketing for us and an impressive example of how tradition and modern communication can work together successfully.“
