Admont Abbey wins PR Image Award

Thursday, 02 November 2023

The race for the best PR images in the German-speaking world has been decided: Admont Benedictine Abbey wins this year's PR Image Award in the tourism category.

"Photos that move and remain in the memory" was the claim of the 20-member jury of PR and media professionals, who selected the best 70 from over 550 submitted images to compete for the PR Image Award 2023. A combination of votes from the jury and the public decided which of these selected images were the winners. The latter was included in an online vote, which set a new record this year: 71,000 votes were cast for the most moving PR images, around 30,000 more than in the previous year. 

Selected from 180 companies 

Among the 180 companies and PR agencies from Austria, Germany and Switzerland vying for the coveted prize was the Benedictine Abbey of Admont. The monastery in Upper Styria was nominated in three of a total of seven categories. When the winners were presented yesterday, 2 November, at the awards ceremony at the Le Méridien Hotel in Hamburg, there was great joy among the representatives of the Benedictine monastery: the monastery won in the tourism category and was therefore able to take the coveted PR Image Award home to Austria. "We are very proud to receive this great honour," says the head of the Benedictine Abbey Admont, Abbot Gerhard Hafner: "I would like to thank our PR team for their great work, which is once again made visible by this award."

Multiple award-winning PR

The PR Image Award is not the only award that Admont Benedictine Abbey has won in recent years. In 2019, the Benedictine abbey in Upper Styria was honoured with the State Prize for PR and in 2021 with the Austrian Art and Culture Sponsorship Award Maecenas for the cultural platform discover-culture.com. "This award is further confirmation of the direction we took in PR a few years ago. A moving visual language is an essential part of this, as shown by the winning photo, which was taken by photographer Stefan Leitner," says Mario Brandmüller, who is responsible for the communication concept of the Admont Benedictine Abbey and its implementation. 

Photos: Georg Wendt, news aktuell GmbH