„The most beautiful library in the world!“
… with these words, the international creator André describes the Admont Abbey Library in his Instagram post (see link below). The response has been overwhelming: more than 42 (!) million views In total, the post has now racked up around 2.6 million likes on Instagram alone, just under 3,000 comments, around 8,800 reposts and over 20,000 shares.
Figures that leave us almost speechless – and, above all, incredibly grateful.
After all, this post is not an isolated incident. Over the past few months, we have had the pleasure of welcoming numerous international influencers, travel bloggers, photographers and content creators from a wide variety of countries to Admont Abbey. Through their photos and videos, they take their communities on a journey to Admont and spread the fascination of our monastery library – the largest in the world – far beyond Austria’s borders.
Admont is recognised worldwide
As a result, millions of people are discovering a place that has stood for knowledge, culture, art and spirituality for centuries. We find it particularly impressive how seamlessly centuries-old cultural heritage and modern digital communication blend together today.
The fact that a single video has received 2.6 million ‘likes’ is a striking demonstration of the Abbey Library’s international appeal.
For us, this attention is anything but a matter of course.
Above all: thank you! We’re delighted by every single person who follows our posts, shares photos and videos from Admont, leaves comments or tells others about our hotel. And we’re grateful to all those international content creators who travel to Admont and share their own personal enthusiasm for this special place with the world.
